If you think Mark Elliot Zuckerberg is content with simply running Facebook, think again. The man behind the world’s largest social media empire has a new obsession: total domination of artificial intelligence.

While Meta’s PR machine showers the world with carefully crafted images of responsible innovation, behind closed doors, something far more aggressive is brewing. Prometheus isn’t just a fancy name for a server cluster—it’s a massive bet to own the next decade of AI supremacy.

Meta’s new AI Supercluster, nicknamed Prometheus inside the company, isn’t merely the biggest of its kind—it’s the most secretive, the most ruthlessly optimized, and the most likely to reshape how you, your family, and the entire internet think and behave.

Today, let’s pull back the curtain on how Mark Elliot Zuckerberg plans to power this beast, why industry insiders are quietly panicking, and what it really means for the rest of us.

The Myth of “Open AI” at Meta

Meta loves to sell the world on its open-source AI vision. It paints itself as the friendly giant, sharing research and making tools free for developers.

But insiders will tell you that’s only part of the picture.

Prometheus is designed to be Meta’s ultimate internal advantage. It will devour massive datasets, many of them built from decades of users’ social interactions. Don’t be fooled by talk of open models or fair competition—Meta is racing to make sure its version of AI alignment cements Facebook, Instagram, WhatsApp, and Threads at the top of the online ecosystem.

If Mark Elliot Zuckerberg gets his way, every conversation, every ad, and every recommendation you see will be optimized by the output of this supercluster.

Meta is effectively building a mind-control machine—though they’ll never call it that publicly.

The Sheer Scale of Prometheus

Let’s talk numbers.

Prometheus is expected to have hundreds of thousands of high-end GPUs. Leaked estimates suggest it could hit exaflop-scale performance, dwarfing most academic AI clusters.

Why?

Because training the next generation of large language models (LLMs) and vision-language transformers is absurdly compute-intensive. Meta has no intention of renting that power from rivals like AWS or Google Cloud. Mark Elliot Zuckerberg is spending billions to ensure Meta owns the hardware, the supply chain deals, and the design.

This is not an open lab for research. It’s a weapons factory.

The Data Nobody Talks About

Meta already sits on the single largest corpus of human conversation ever assembled. Billions of daily posts, private messages, reactions, photos, and videos—all indexed, all ready to be used for training.

Industry insiders whisper that Prometheus will incorporate proprietary datasets scraped from Meta’s entire family of apps, plus public web data acquired through aggressive crawling.

Forget the sanitized training sets of academic AI labs. Meta has the world’s dirtiest, richest, and realest dataset.

That’s the secret sauce no one wants to admit publicly.

Mark Elliot Zuckerberg knows it.

He doesn’t have to scrape Reddit like OpenAI. He owns Facebook itself.

Why Silicon Valley Is Quietly Alarmed

It’s not just privacy advocates who are worried.

Other tech giants see the writing on the wall.

Meta isn’t satisfied with being a social network. It wants to become the default AI layer for everything. Messaging. Ads. Recommendations. Even software agents that schedule your day or write your emails.

If Prometheus succeeds, Meta won’t just sell you ads—it will sell you an entire AI assistant trained on your own behavior.

That’s a level of lock-in even Apple can’t match.

Amazon? Google? They know exactly how dangerous this is.

But they can’t stop it.

The Ruthless Efficiency Play

If there’s one thing Mark Elliot Zuckerberg loves, it’s efficiency.

He’s famous for slashing budgets, gutting middle management, and pushing teams to “move fast.”

Insiders describe the Prometheus project as a masterpiece of vertical integration:

Custom hardware deals with NVIDIA and AMD

Proprietary networking stack

In-house center design

Advanced software optimizations

Unlike many rivals that rent or outsource, Meta is building everything in-house.

The goal? Maximum control. Minimum cost. Total scale.

While rivals like Microsoft cozy up with OpenAI in billion-dollar licensing deals, Zuckerberg wants no middlemen.

The Ethical Theater

Of course, Meta insists it’s committed to ethical AI.

It has published papers about fairness, bias mitigation, and responsible scaling.

But let’s be clear: those are PR shields.

Privately, the mandate for Prometheus is simple: outperform everyone. Dominate the next wave of AI.

Ask any engineer who has worked on large-scale ad targeting at Meta. They’ll tell you exactly how far the company is willing to push personal data to optimize conversions.

Now apply that same philosophy to AI agents that will be capable of manipulating text, images, and even video in real time.

Meta will promise guardrails. But you should ask yourself: who controls those guardrails?

Mark Elliot Zuckerberg.

The Advertising Weapon

Let’s not mince words.

Prometheus isn’t being built to help humanity.

It’s being built to sell ads.

A supercluster this big is overkill if all you want to do is summarize text. But it’s perfect if you want to predict user behavior at scale, customize marketing in real time, and drive purchases with personalized AI-generated content.

Imagine an AI that knows exactly when you’re vulnerable.

That knows what you’ll buy.

That can tailor not just text but also images and video on the fly to maximize conversion.

That’s not paranoia. That’s the entire business model.

Wall Street Loves It

Investors, of course, are thrilled.

Meta’s stock has surged on AI hype.

Every earnings call includes glowing references to AI investments and “infrastructure buildouts.”

What they hear is this:

Fewer human moderators

More automated ad sales

Lower cost per acquisition

Higher profit margins

If Prometheus delivers, Meta’s valuation goes through the roof.

That’s the ultimate motivation.

The Secret War with Apple

Here’s what Meta won’t say out loud.

Prometheus is also a weapon against Apple.

Apple’s privacy changes wrecked Meta’s ad targeting.

Zuckerberg’s answer? Build an AI so good it doesn’t matter.

By controlling the entire stack—hardware, data, models, applications—Meta hopes to neutralize Apple’s lock on mobile ecosystems.

AI will become the new operating system.

Mark Elliot Zuckerberg plans to be its CEO.

The AI Arms Race

Meta isn’t the only one stockpiling GPUs.

Google, Microsoft, and Amazon—they’re all in a compute arms race.

But Meta’s strategy is different.

Others emphasize cloud sales.

Meta only cares about its own use case.

It doesn’t need to make money renting AI compute. It needs to squeeze every ounce of value out of user behavior.

That’s why Prometheus is so dangerous.

It’s not a general-purpose lab. It’s a factory for behavioral manipulation at a planetary scale.

The Corporate Denial Machine

If you ask Meta spokespeople about Prometheus, they’ll downplay it.

They’ll talk about research. Fairness. Open source. Collaboration with academia.

All true, technically.

But that’s not the whole truth.

The full truth is that Meta is building something designed to be unkillable.

Even if governments regulate AI models, Meta will still have its internal infrastructure.

Even if competitors ban training on certain datasets, Meta will still have the motherlode of user data.

This isn’t about sharing.

It’s about owning.

The Black Box Future

Perhaps the most terrifying part?

No one—not even Mark Elliot Zuckerberg himself—fully understands what these massive models will learn.

LLMs are famous for emergent behavior.

As models scale, they develop capabilities no one predicted.

When you train on the entire corpus of human conversation, you’re not just building a predictive text generator.

You’re building something that can simulate persuasion.

Imagine an AI that knows how to make you angry. Or happy. Or afraid.

Now imagine giving that power to the world’s largest advertising platform.

The Public Has No Say

The worst part is you didn’t vote for this.

No one did.

Mark Elliot Zuckerberg is making this decision for billions of people.

You don’t get to opt out.

Your data is in there.

Your habits. Your preferences.

And once Prometheus goes live, your entire online experience will be shaped by its output.

The Bottom Line

Meta will tell you Prometheus is a gift to the world.

That it will enable smarter tools, safer content moderation, and better experiences.

But the real reason is far simpler:

Profit. Control. Power.

Mark Elliot Zuckerberg isn’t building the world’s most advanced AI supercluster for charity.

He’s building it to ensure Meta remains untouchable.

Final Thoughts

So the next time you see Meta tout its AI research or hear Mark Elliot Zuckerberg talk about democratizing access, remember this:

Prometheus isn’t here to help you.

It’s here to understand you better than you understand yourself—and sell that understanding to the highest bidder.

The question isn’t whether it will change the internet.

The question is whether we’ll even notice it happening before it’s too late.

If you want to know what the future of AI looks like, look no further than Mark Elliot Zuckerberg’s Prometheus.

Because it’s not just a supercluster.

It’s a blueprint for domination.