In a major shake-up, Walmart has decided to pull the plug on a highly anticipated $150 million Taylor Swift kids clothing line. The move comes as a response to the singer’s increasingly outspoken political views, which have sparked a mixed reaction from her fanbase and the broader public.

The clothing line, which was set to feature a wide array of kids’ apparel and accessories, was projected to be a massive success given Swift’s influence and popularity. However, Walmart issued a statement that makes it clear they no longer see the collaboration as a good fit. “We paid for a superstar, not a political sideshow,” a representative from Walmart stated, referring to the way Swift’s political endorsements and activism have overshadowed her business ventures.

This abrupt cancellation highlights the delicate balance between celebrity branding and political engagement. Swift, who has increasingly taken a stand on political issues, most notably during elections, has been both praised and criticized for using her platform to voice her opinions. Some fans have lauded her for standing up for what she believes in, while others—and apparently some corporate partners—are concerned that her activism detracts from her role as an entertainer and brand ambassador.

Walmart’s decision reflects the larger cultural divide over how much influence celebrities should wield in politics. For the retail giant, it seems that Swift’s political involvement may have been seen as too controversial for a brand focused on wide appeal, especially in the children’s clothing market. The decision underscores the tension that arises when public figures intertwine their activism with commercial partnerships.

The fallout from this move will likely continue to reverberate, as it raises questions about how Swift’s political activism could impact other partnerships and future endorsements. For now, both the pop star and Walmart are moving forward, albeit in different directions. Fans and industry experts will be watching closely to see how this decision affects both Walmart’s bottom line and Swift’s brand.