According to CNN, interest in United Airlines’ airfares has surged by 25% compared to the same period last year. This spike is attributed to Taylor Swift’s upcoming concerts in Lisbon and Portugal, driving up demand for airline tickets among travelers. Additionally, the singer’s subsequent stops in Milan, Italy, and Munich, Germany, have seen a further 45% surge in demand as fans eagerly seek to attend her Eras Tour in person. Delta Airlines has also experienced a similar frenzy for tickets and is gearing up for the peak travel season.

Since its inception, the Eras Tour has consistently shattered records, fueling the growth of music-themed tourism worldwide. In fact, many locales acknowledge Taylor’s presence in their cities as a significant economic boon, generating revenue and profits for the city.

For American fans unable to secure tickets for concerts in their homeland, European music festivals have become an enticing prospect, prompting them to immediately purchase air tickets to these European countries. In Paris, France, Americans account for 20% of concert tickets sold. In Sweden, an estimated 10,000 American fans have flocked to the stadium in Stockholm.