Professional golf is a large business, difficult to manage and ineffective. The rules are set by amateur people based in New Jersey and Scotland. Large events are run by three non -PGA tours, plus an independent golf club in Georgia. The tournaments are not relevant by non -profit organizations and charitable organizations, and the workforce is mainly volunteers. No candidate with contracts must appear. The winner scores the lowest score on the table, not the highest point. As Toots Shor once said, if you swung the stick to the left, the ball would go to the right; If you hit down, the ball will go up; The higher the number on the stick, the shorter your distance and the winner, not the loser, will pay for the drink. No wonder the Saudi cannot understand that.
Professional golf operates for all these conflicts and complexity – not defying them. If you start eliminating one or more, you are at risk of spilling fragile scales that keep this game stick together. The evidence is that in the recent few years of interruption, when four major tournaments have only become stronger, it is a good thing.
Thirty years ago, Frank Hannigan wrote in Golf Digest: “When sports – including golf – becomes more crude and greedy, the abnormal Masters becomes more attractive and convincing.” The badge for all four rounds is $ 450 and it can be said that this is the most difficult ticket to buy in sports. A salad egg sandwich costs $ 1.50, an imported beer costing $ 6. You can only see four minutes of advertising in an hour of broadcast. This is the most valuable sporting event in the world because it gives up money in exchange for control, which all other entities can do, but no entity can do. Another advantage of Augusta National is that it is run by a very wise and kind dictator, who can do whatever he wants but first do the best for golf.
No one in LIV/PIF or SSG or the PGA Tour Policy Department has a blue jacket. I did not say that you must be a member of Augusta National to understand golf – Dua, many people are not – but two members, Jimmy Dunne and Ed Herlihy, have left tour talks because the players think the system is a problem. The system is the solution.
The change in personnel at other golf organizations in the past year – Guy Kinnings at DP World Tour, Mark Darbon at R&A, Derek Sprague at PGA of America, Scott O’Neil at Liv Golf, Liz Moore (temporary) at LPGA – Put all new people in important positions in the industry.
PGA Tour has a history of strong commissioners dating back to Joseph C. Dey Jr., who owns the moral power of Sir Thomas More. I used to read on golf Digest that you could reach in his left blue jacket pocket and find two thin books –play golfand New Testament. “He helped write one of them,” they said. He was followed by two muscular lions of the organization, Deane Beman and Tim Finchem. Despite the small physique, you will not want to meet both in a dark alley. Beman won the US amateur and he was only with a shot and a bright eyes. Finchem has cleverly controlled the trip to overcome recession and scandals while still developing a professional golf through each year. I worked with all three and they were impressed.
Jay Monahan is said to be a natural heir, except for “better for everyone”. After that, everything became chaotic when Liv Golf appeared in his sight, and there was no correct answer. The internal order of business life shows that you must fire the CEO and a new person will start again. Despite all difficulties, Jay remained firm and brave to try to arrange the mess, but the players who deprived his power in rearranging the policy committee and the vote for their brothers, none of them, let us say, have studied at Harvard Business School.
The problem with the current power structure of the trip is that it is adjusted by negative veto instead of positive motivation. We have star players in a block (Tiger, Rory, Jordan); After that, the professional players in another block (the names of the three boys did not shave for three days); Then SSG/Arthur Blank/Steve Cohen, the rich boys bought the trip; And Joe Gorder and Joe Ogilvie, representing the Policy Council. Do not forget Patrick Cantlay.
Monahan’s contract will expire next year, and have gossip about the person who can replace him. (He needs to laugh more if he wants people to think he likes his job.) If Jay decides to retire, I have a candidate for the commissioner. He can return to a positive power and rise to act for a long time, not for personal gain. At that time, a strong CEO will be assigned under him to run the business.
Tiger’s game is discipline even though personal life does not always show that. He did not hesitate to make difficult decisions or fired people, and other players were afraid of him. He has a passion for golf and the will to win. His foundation shows a persistent commitment to repay. He has a passion for military strategy that this can be satisfied. He will be the morning member and the CEO will handle the afternoon. Any lack of business experience can be resolved by surrounding him with international talents – liberating the DP World Tour as a real world around the world, and you will compete with LIV in a way that Rory has kicked Bryson’s ass.
Tiger will turn 50 in December. He has undergone more than a dozen surgeries, including the most recent surgery, Achilles tendon. He had nothing to prove on the competitive field, his gameplay at TGL was just a joke, and in terms of heritage, he did not have many advantages when participating in Champions Tour. His late parents must have approved. He still likes attention, although his hesitation may be due to the more frequent communications, but that’s why he is a CEO. He had all the reputation and money that he once wanted – this would be for golf.
Member Woods, fate is waiting for him.
