Taylor Swift’s connection with the Kansas City Chiefs has resonated deeply with fans and the NFL community, including Kansas City Chiefs’ CEO Clark Hunt.

During an Athletes in Action event in Ohio on Saturday, June 15, Hunt expressed admiration for Swift and her relationship with Chiefs tight end Travis Kelce, calling it an “amazing storyline” from the past year. “First of all, we’re so happy for Travis and Taylor, what a great couple. My family has been big fans of hers for a very long time, so it’s nice to now have her as a big fan of the Chiefs,” he remarked, as captured by a fan and shared on TikTok.

Regarding the financial impact of Swift’s association with the team, Hunt admitted it was difficult to quantify but recalled a notable reaction from NFL marketing personnel following the pop star’s attendance at her first Chiefs game. “I had never seen the marketing people in the league office that excited. They were giddy, jumping around. So I think that tells you,” the 59-year-old Hunt added.

Fans have enthusiastically noted Swift’s influence on their own NFL experiences, with comments like, “Taylor has rekindled my interest in football and my dad is so happy!” and “Love this recognition and respect for Taylor ❤️❤️.” One international fan from Australia even shared their newfound interest, stating, “Taylor has created Chiefs fans across the globe. I’m Australian and never watched American football before, and now I’m hooked! It’s not as exciting as our Aussie rules (sorry).”