In what can only be described as a seismic shift in the world of pop culture and product endorsements, Taylor Swift, “America’s sweetheart” turned political commentator, has reportedly lost a staggering $125 million worth of brand deals. The reason? Her latest “big endorsement,” which seemed to hit the wrong notes with some of her biggest sponsors.

The iconic pop star, known for turning heartbreak into chart-topping hits and leaving a trail of exes in her lyrics, has now left something else behind: a bunch of executives scrambling to cut ties with her brand. It turns out Swift’s political views—despite her knack for turning breakups into ballads—don’t have the same appeal when it comes to selling lipsticks and luxury cars.

It all started when Taylor Swift, who has been increasingly vocal about her political views, decided to go all in on a major endorsement during her latest Instagram Live session. After months of hinting at her political leanings and subtly integrating her opinions into her songs, Swift made it official: She expressed her full support for a controversial political figure.

Was it a presidential candidate? A new movement? A cause everyone could relate to? No. In a twist no one saw coming, Swift endorsed… a vegan cryptocurrency backed by none other than Elon Musk’s second cousin.

Her exact words? “This crypto is the future, and honestly, we need to save the planet — and our wallets, too.”

Swifties, her famously devoted fan base, are used to their queen taking bold stands, but no one expected this. The fallout was swift (no pun intended), and not just from fans. Big brands that had signed lucrative deals with the pop star suddenly had second thoughts. After all, a vegan cryptocurrency? Backed by Musk’s cousin? It was just too weird, even for Swift.

Before this moment, Taylor Swift was the golden girl of advertising. Her face could sell anything: perfume, sneakers, soda, insurance, you name it. In fact, she had even managed to make cat food look glamorous in her collaboration with Meow Mix. If Taylor endorsed it, it was guaranteed to fly off the shelves. But not this time.

Swift’s big endorsement, which she assumed would be a hit with her environmentally conscious and forward-thinking fan base, backfired in ways no one could have predicted. Within days of the announcement, some of the world’s biggest brands were walking away from their multimillion-dollar contracts with the star, hoping to avoid the PR disaster Swift had unwittingly created.

“Taylor Swift was the perfect match for our brand,” said a spokesperson for a well-known luxury car company who has chosen to remain anonymous. “But associating our high-end, fuel-guzzling vehicles with vegan cryptocurrencies? It’s a no-no for us.”

Cosmetics giant CoverGirl, another major brand tied to Swift, also dropped her. “Taylor’s influence is undeniable,” a company insider revealed. “But after the endorsement, we had to reevaluate. We sell lipstick, not digital currencies that smell like kale.”

Even Diet Coke, the soft drink that had been practically synonymous with Taylor’s concerts and tours, suddenly seemed too edgy to keep up the partnership. “We love Taylor, but this… crypto thing? Yeah, we’ll pass,” a company spokesperson said as she nervously watched the fallout from the endorsement.

It didn’t take long for the full damages to be tallied. Brand deal after brand deal evaporated, and when the dust finally settled, Taylor Swift had lost a staggering $125 million in endorsements.

The numbers are shocking, even for someone of Swift’s stature. But what’s more surprising is how quickly it all fell apart.