Disney is pulling out all the stops this weekend, re-releasing its live-action Snow White in over 1,200 theaters across the United States, just as the film nears its digital release. This bold move comes amid whispers of panic at the Mouse House, as the Rachel Zegler-led remake struggles to find its footing against an unexpected rival: an original R-rated horror film stealing the spotlight. Could this be a sign that Disney’s once-invincible IP remake machine is losing its magic touch? Let’s dive into the drama unfolding at the box office.

Disney’s Snow White, a live-action reimagining of the 1937 animated classic, hit theaters on March 21, 2025, with high hopes. Starring Rachel Zegler as the titular princess and Gal Gadot as the Evil Queen, the film was poised to follow in the footsteps of blockbusters like The Lion King and Beauty and the Beast. Yet, despite a $270 million production budget and a hefty marketing push, the film has been a financial disappointment, grossing just $86 million domestically and $202.4 million worldwide. With losses estimated at over $100 million, the film’s underperformance has raised eyebrows.

The re-release, timed curiously close to Mother’s Day, feels like a last-ditch effort to salvage the film’s theatrical run. After dwindling to just 310 theaters, Disney’s decision to flood 1,200 screens suggests a scramble to reignite audience interest. But why the urgency? The answer may lie in an unlikely competitor.

While Disney banked on Snow White’s brand power, an original R-rated horror movie has been making waves, outpacing the fairytale remake in buzz and box office draw. Though specific details about this horror contender remain scarce, its success underscores a growing audience appetite for fresh, bold storytelling over recycled IP. Posts on X have fueled speculation, with users suggesting Disney is “freaking out” over this upset, as the horror film’s gritty originality contrasts sharply with Snow White’s polished but divisive remake.

This isn’t the first time Disney’s live-action remakes have faced scrutiny. Critics have called Snow White “misguided” and “bland,” with a 40% Rotten Tomatoes score reflecting mixed reviews. Rachel Zegler’s luminous performance has been a highlight, but Gal Gadot’s Evil Queen has drawn criticism for inconsistent delivery. Add to that controversies over casting, CGI dwarfs, and political comments from the stars, and Snow White has become a lightning rod for debate.

Disney’s strategy appears multifaceted. The re-release could capitalize on Mother’s Day, drawing families and nostalgic viewers to theaters. With limited family-friendly competition in mid-May, the timing is strategic. The film’s “B+” CinemaScore and 72% Popcornmeter rating suggest audiences are more forgiving than critics, offering hope for a late surge.

Moreover, Disney may be banking on ancillary revenue streams. As box office analyst David A. Gross notes, theatrical losses don’t tell the whole story. Snow White’s soundtrack, driven by Zegler’s powerhouse vocals, and potential merchandise sales could offset losses. With the film hitting Disney+ soon, the re-release might also serve as a final push to boost brand visibility before streaming takes over.

The bigger picture is telling. Disney’s live-action remake formula, once a cash cow, is showing cracks. While The Lion King (2019) grossed $1.6 billion, recent efforts like Mufasa: The Lion King and The Little Mermaid have underperformed relative to their budgets. Snow White’s struggles, coupled with the indefinite suspension of a Tangled remake, suggest Disney may need to rethink its reliance on nostalgia-driven IP.

Meanwhile, the success of an original horror film signals a shift in audience tastes. Viewers are craving stories that take risks, not safe retellings of familiar tales. If Disney wants to reclaim its box office throne, it might need to invest in bold, original content alongside its remakes.

As Snow White returns to theaters, all eyes are on whether this gamble pays off. Will families flock to see Zegler’s princess, or will the horror juggernaut continue to dominate? One thing’s clear: Disney’s fairytale empire is facing a reality check. Share your thoughts—will you be watching Snow White this weekend, or are you rooting for the underdog horror hit? Let’s keep the conversation going!

Sources: Pinkvilla, Rotten Tomatoes, Box Office Mojo, Variety, ScreenRant, posts on X