Kelley Earnhardt, the accomplished businesswoman and co-owner of JR Motorsports, has long been a driving force behind the team’s success. However, what many fans may not realize is the emotional and personal role she plays within the organization — one that goes beyond her official title. As the “second mom” to many of the drivers and staff at JR Motorsports, Kelley Earnhardt’s influence extends far beyond the boardroom and the race track.
Known for her leadership and strategic vision, Kelley has shaped JR Motorsports into one of the most respected and successful teams in NASCAR. But it’s her ability to connect with the people she works with on a personal level that truly sets her apart. Over the years, Kelley has built a close-knit, family-like atmosphere within the organization, offering support and guidance to young drivers, team members, and even colleagues, many of whom describe her as a second mother figure.
“It’s not just about racing here,” said one team member. “Kelley genuinely cares about all of us. She checks in on us, supports us when we face personal challenges, and celebrates our victories with the same enthusiasm as our racing successes. She’s like a second mom to many of us.”
Kelley’s nurturing role at JR Motorsports began years ago when she realized the importance of creating a work environment where everyone feels like they belong. Her brother, Dale Earnhardt Jr., the team’s owner and former NASCAR superstar, has often credited Kelley with helping to establish the strong, family-oriented culture at JR Motorsports. The team’s ability to maintain high morale and cohesion, even through the toughest seasons, is a testament to her leadership and emotional investment in the staff and drivers.
“It’s not always easy, but Kelley makes it look effortless,” said Dale Jr. “She has this amazing ability to balance the business side of things while also making sure that everyone feels like they’re part of the family. It’s one of the reasons JR Motorsports has been so successful.”
Beyond her professional success, Kelley Earnhardt’s role as a “second mom” is deeply personal. She offers advice to young drivers both on and off the track, helping them navigate the pressures of racing while also offering a safe space to discuss personal struggles. For many of the drivers under her wing, Kelley’s guidance has been pivotal in their growth, not just as athletes but as individuals.
Josh Berry, one of the team’s top drivers, has often spoken about the support Kelley has provided throughout his career. “She’s always been there for me,” Berry shared. “Whether it’s after a tough race or dealing with something off the track, Kelley is someone I can turn to for advice. She’s more than a boss — she’s like family.”
While Kelley Earnhardt’s contributions to JR Motorsports are undoubtedly significant, her role as the team’s emotional backbone is just as important as her business acumen. In an industry that often focuses solely on results, Kelley’s personal touch has allowed the team to thrive in ways that go beyond mere statistics and victories.
As JR Motorsports continues to make waves in NASCAR, one thing remains clear: Kelley Earnhardt’s “second mom” role is integral to the team’s culture, and her ability to foster personal connections within the high-pressure world of racing is what truly makes her a standout leader.
In an age where the lines between business and personal life are often blurred, Kelley’s dedication to the people she works with serves as a reminder that success is not just about winning races; it’s about creating a supportive environment where people feel valued and cared for.
