Paris-After the hard-fought final of Roland-Garros, who saw Carlos Alcaraz overcome Jannik Sinner in one of the most intense matches of the season, the spotlight did not go out on the Italian tennis player. This time it was not a blow to the red earth, but an unexpected declaration by Jean-Frédéric Dufour, CEO of the Rolex watch giant.

During a private event on the sidelines of the tournament, Dufour pronounced words that immediately went around the world:
“The future of our contract with Sinner is the subject of evaluation.”
A phrase that made Italian fans tremble, many of whom feared a possible interruption of the partnership between the young blue talent and one of the most iconic brands in the world.

But as often happens in sport, it is at the most difficult moment that the real champions emerge. Sinner’s response was not long in coming. In an exclusive interview released a few hours later, the number one of Italy stated firmly and maturity:
“Compared to every decision, but I will continue to work every day to improve and to best represent my country.”

A statement that hit the mark. According to sources close to the Rolex management, Sinner’s words rekindled the admiration of the Swiss brand, pushing the Dufour himself to review his position. Shortly thereafter, the official confirmation arrived:Rolex has decided to renew and prolong the contract with Jannik Sinner, keeping it as one of the main faces of the brand.

“We saw in him not only an athlete, but a man of values, determination and vision,” said Dufour. “Sinner embodies everything that Rolex represents: excellence, class and resilience.”

The news excited the Italian public opinion, which saw in this renewal not only a recognition for Sinner, but also a message of trust for the entire national tennis movement. At a time when the spotlights were focused on the defeat, Jannik managed to transform it into an opportunity for rebirth.

With the Rolex still at his side and millions of fans to support him, Sinner’s journey is far from finished. Indeed, it seems to have just begun.