In a surprising and controversial move, Nike has announced that it will end its endorsement contract with WNBA star Brittney Griner following significant online backlash. The decision has sparked debate across social media and within the sports world, as Griner’s high-profile status and recent legal troubles have made her a polarizing figure.

The announcement comes after weeks of online criticism aimed at both Griner and Nike, with some segments of the community expressing dissatisfaction with Nike’s continued partnership with the basketball star. While the exact nature of the backlash varies, much of it centers around Griner’s legal issues abroad and the controversies that have surrounded her return to the U.S. after her imprisonment in Russia on drug-related charges.

Nike, known for its support of athletes who often take bold stances on social and political issues, has found itself at the center of a heated public debate. Despite previously standing by Griner during her legal challenges, the company appears to have bowed to public pressure, opting to sever ties with the athlete.

In a statement, Nike explained the decision: “We regularly review our partnerships to ensure they align with the values of our brand. After considering the feedback from the community, we have decided to end our relationship with Brittney Griner. We wish her the best moving forward.”

Griner, who has been an advocate for social justice and LGBTQ+ rights, has not yet responded publicly to the termination of her contract. Her fans, however, have voiced their disappointment with Nike’s decision, calling it a reaction to a vocal minority rather than a reflection of her contributions to sports and society.

On the other hand, some applauded Nike’s move, feeling that the brand should distance itself from any controversies that could affect its global reputation. The divide in public opinion reflects the larger conversation about athletes’ roles as public figures and how brands navigate the complexities of endorsement deals when their athletes face controversy.

Griner’s future in terms of brand endorsements remains uncertain, but she continues to be a significant figure in the WNBA and beyond. The end of her partnership with Nike may also have ripple effects within the sports world, as brands carefully weigh the influence of public perception on their relationships with athletes.