In what’s becoming one of Hollywood’s most controversial comebacks, Rachel Zegler—once hailed as the new face of Disney royalty—is now pivoting hard after the spectacular fallout of Snow White. The actress, who first dazzled critics in West Side Story, found herself at the center of a social media storm after Snow White tanked in both press and profits, reportedly costing Disney upwards of $200 million. But Zegler is not done yet. In fact, she’s back—and louder than ever.

The backlash was swift and relentless. Fans and critics alike accused Zegler of alienating Disney’s core audience with comments that were perceived as dismissive of the original 1937 animated classic. Interviews in which she critiqued the story’s traditional values and mocked the original prince as “a guy who stalks” sparked outrage. Disney fans were not amused. Neither were shareholders.

But while many expected her to retreat from the spotlight, Zegler is rewriting the script.

She’s recently been spotted on the set of new projects, including a rumored streaming drama and an indie film directed by a female-led production company in New York. Industry insiders suggest that Zegler is intentionally distancing herself from the Disney machine and rebranding as a socially conscious artist unafraid to challenge the system.

This pivot isn’t just professional—it’s strategic.

On social media, Zegler has embraced a new tone. Gone are the dismissive remarks; in their place are carefully curated posts highlighting women’s rights, Latinx representation, and the importance of “telling new stories.” Her fans—yes, she still has a devoted base—are cheering her on, claiming she’s being unfairly targeted for speaking her mind in an industry that often punishes outspoken women.

Still, many aren’t buying it.

“She destroyed an iconic character, insulted the fanbase, and now wants to pretend it didn’t happen,” wrote one user on X (formerly Twitter), echoing a sentiment that has become all too common online. Memes labeling her as “Disney’s biggest disaster” continue to trend across Reddit and TikTok.

But here’s the kicker: the industry may still believe in her.

Despite the massive losses surrounding Snow White, Zegler reportedly has several new roles lined up, including a dark comedy and a historical biopic. Talent agents say she’s still considered a bankable name—especially with Gen Z and younger millennials who resonate with her outspokenness.

Hollywood loves a comeback story. And Rachel Zegler knows that better than anyone.

Just this week, she posted a cryptic Instagram story with the caption: “Your past doesn’t define you. Only your next act.” The post featured a behind-the-scenes clip of her rehearsing a dramatic scene in an undisclosed project—perhaps a subtle jab at those who counted her out too soon.

But questions remain: Can Zegler win back the mainstream audience? Or has the damage from Snow White permanently shifted public perception?

Public relations experts suggest she may need more than just new roles to restore her image.

“She has to show humility and growth,” says PR strategist Melanie Cross. “Right now, it’s about narrative control. If she continues to lean into the idea of being a misunderstood artist, she might just turn the tide. But if she ignores what went wrong, people will never let her forget it.”

Meanwhile, Disney has gone radio silent about the fate of the Snow White reboot. Rumors swirl that the film’s release has been quietly delayed again, and with Bob Iger doubling down on “returning to traditional values,” Zegler may have been the last experiment in breaking the mold.

Whether you love her or loathe her, one thing is clear: Rachel Zegler is not going quietly. In an industry where stars fall fast and second chances are rare, she’s betting big on reinvention.

So is she the villain of the story—or just the misunderstood heroine of her own?

As Hollywood watches closely, one thing’s for sure: Rachel Zegler is back for more—and she’s just getting started.