### Roger Federer Welcomes Zendaya to ‘On’ with Iconic Challengers Scene Imitation

Roger Federer never misses a beat to show off his style and charisma! Recently, he welcomed actress Zendaya to the ‘On’ family in a truly memorable way. The tennis legend, known for his 20 Grand Slam titles, took to social media to share his excitement about Zendaya joining the Swiss athletic brand he has invested in.

Federer posted a collage on Instagram, mimicking an iconic scene from Zendaya’s upcoming tennis-centric movie, “Challengers.” In the photo, Federer is seen posing in the same style as Zendaya, sliding his glasses down his nose while sitting in a stadium. He captioned the post with a simple yet effective, “It’s @on,” highlighting his admiration for Zendaya’s portrayal.

The scene Federed referenced is a key moment in the “Challengers” trailer and has become widely recognized. Federer’s playful homage not only welcomed Zendaya but also showcased his signature charm and flair.

Zendaya’s addition to the ‘On’ brand was further highlighted in a short film titled “Dream Together,” where she collaborates with various artists, promoting the message of overcoming challenges collectively. The film features a voiceover encouraging unity and perseverance, aligning perfectly with the brand’s ethos.

The collaboration doesn’t stop there. British singer FKA Twigs has also joined the ‘On’ family, with Zendaya being the latest high-profile addition. Federer expressed his excitement through his Instagram story, sharing a video from the brand and writing, “Welcome to the On family.”

The official Twitter handle of ‘On’ also shared a video of Zendaya endorsing the brand, captioned, “Lights up. @zendaya with On. It’s official. Moving. Learning. Dreaming. Together. Stay tuned to see our collaboration unfold—this is only the beginning.”

Zendaya, a long-time fan of ‘On’ running shoes, expressed her enthusiasm for the partnership. “It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing, or running around with my dog. So it’s a full-circle moment to make this partnership official,” she stated.

The collaboration, cleverly dubbed “Dream Together,” marks a significant moment for both Zendaya and ‘On’. The partnership is set to bring innovative campaigns and further solidify the brand’s presence in the athletic apparel market.

Roger Federer’s warm and stylish welcome for Zendaya has certainly set the stage for an exciting collaboration. Fans eagerly anticipate what’s next for this dynamic partnership.

What are your thoughts on Federer’s amazing welcome for Zendaya? Let us know in the comments below!