Rihanna opted for a more personal touch with her Savage X Fenty lingerie brand this week, featuring a nearly nude photo of her partner, A$AP Rocky. The 35-year-old rapper, born Rakim Athelaston Mayers, showcased a set of white briefs in an Instagram post for the brand.

“A$AP Rocky in the Classics by Savage X Fenty,” read the caption accompanying the photo, which highlighted Rocky’s toned physique and flexed biceps in a profile shot.

This display followed Rihanna’s own promotion of the brand the previous week, where she shared throwback photos of herself in striking sheer black lingerie.

In the image, Rocky proudly displayed his ‘ASAP’ tattoo across his rippling abs, accessorized with a gold bracelet, rings, and a thick gold chain. His hair was styled in cornrows, alternating between thick and thin braids.

Fans flooded the comments section with praise for Rocky’s support of Rihanna’s business, mixed with admiration for his physique. “FINALLY I’VE BEEN ASKING FOR ROCKY TO BE ON SXF,” exclaimed one excited follower, while another joked about the photo crop, teasingly adding, “they cropped the best part 😂.”

Rocky and Rihanna, who have been friends and collaborators for over a decade, officially confirmed their relationship in late 2020. They now share two sons, RZA and Riot, and have embraced parenthood with enthusiasm. Rihanna, in particular, has expressed her joy at being a mother, calling it “legendary” and emphasizing the excitement and motivation it has brought to her life and career.