TURN A PAIGE Paige Spiranac links up with Travis Kelce for major new venture as she opens up on dressing ‘sexy’ on golf course

In a move that has set social media abuzz, golf influencer Paige Spiranac has joined forces with NFL stars Travis and Jason Kelce for an exciting new venture that blends sports, style, and a touch of audacity. The trio has partnered to promote Garage Beer, a rapidly growing light beer brand, in a campaign that’s as bold as it is captivating. Spiranac, known for her unapologetic approach to fashion and her massive online following, has also used this moment to address her critics, defending her choice to dress “sexy” on the golf course. This collaboration not only highlights Spiranac’s influence but also underscores the Kelce brothers’ knack for making waves beyond the football field. Here’s a deep dive into this dynamic partnership, its implications, and why it’s sparking conversations across the sports world.

Garage Beer, owned by Braxton Brewing Corporation in Kentucky, has been making headlines as the fastest-growing light beer in the United States as of April 2025. The Kelce brothers announced their investment in the brand in June 2024, a strategic move to expand their influence into the beverage industry. With Travis Kelce, the Kansas City Chiefs tight end and pop culture phenomenon, and Jason Kelce, the retired Philadelphia Eagles center turned media personality, at the helm, the brand was already poised for success. But adding Paige Spiranac to the mix has taken their marketing efforts to a new level.

Spiranac, with her four million Instagram followers, brings a massive audience that extends far beyond traditional golf fans. In a recent promotional post, Garage Beer shared an image of Spiranac striding into a bar, clad in a striking outfit of denim shorts, a low-cut black top, and black leather boots, holding a pack of their beer. The caption, “Paige walks into a bar…,” was met with Spiranac’s playful response of eye emojis, signaling her enthusiasm for the collaboration. This single post has already garnered thousands of likes and shares, proving the star power of this trio.

The partnership is a shrewd move for Garage Beer, leveraging Spiranac’s social media prowess and the Kelces’ NFL fame to accelerate the brand’s expansion. As Spiranac herself noted in an interview with People magazine, “My main message is always do what you want to do, wear what you want to wear. And for me, that’s wearing things that are a little bit more sexy, more form-fitting, but also just finding your own individual style.” This ethos of authenticity and confidence aligns perfectly with the bold, unapologetic vibe of Garage Beer, making Spiranac an ideal ambassador.

Paige Spiranac has long been a polarizing figure in the golf world, not for her swing but for her fashion choices. Often seen in form-fitting, eye-catching outfits, she has faced criticism from traditionalists who argue her style disrespects the game. Yet, Spiranac remains steadfast, using her platform to challenge outdated norms and inspire others to embrace their individuality. In the same People interview, conducted at the Happy Gilmore 2 premiere on July 21, 2025, she addressed her critics head-on: “I started wearing tank tops and leggings, and it just caused such an uproar of just people upset about no collar, and what I was wearing, and disrespecting the game, and also just exposing my body. And I’m like, I’m an athlete and I like what I wear. I feel very comfortable with what I wear.”

This stance has resonated with her fans, particularly younger audiences who see her as a trailblazer breaking down barriers in a sport often perceived as elitist. Spiranac’s message is clear: self-expression and confidence should not be stifled by rigid dress codes. Her involvement with Garage Beer, where she’s celebrated for her bold style, reinforces this narrative. The campaign’s imagery, featuring her in outfits that defy golf’s traditional sartorial expectations, has sparked both admiration and debate, ensuring the brand stays top of mind.

The Kelce brothers are no strangers to the spotlight. Travis Kelce, often in the headlines for his relationship with Taylor Swift and his role in Happy Gilmore 2, brings a charismatic energy that complements Spiranac’s vibrant persona. Jason Kelce, with his popular New Heights podcast and infectious humor, adds a relatable charm to the mix. Their investment in Garage Beer is just one of their many ventures, showcasing their ability to transcend sports and connect with diverse audiences.

In a statement about their involvement with Garage Beer, Jason Kelce emphasized the brand’s appeal: “We’re all about good times and great beer, and Garage Beer delivers on both. Partnering with someone like Paige, who’s fearless and authentic, just makes this even more fun.” Travis echoed this sentiment, noting, “Paige brings a whole new energy to this. She’s not afraid to be herself, and that’s exactly what we want for Garage Beer—a brand that stands out and owns it.”

Their collaboration with Spiranac is a natural fit, blending their shared commitment to authenticity with a touch of showmanship. The campaign’s playful tone, combined with the star power of all three, has made it a social media sensation, perfectly suited for platforms like Facebook, where engaging, personality-driven content thrives.

Adding to the buzz around this partnership is Spiranac’s recent cameo in Happy Gilmore 2, which premiered on July 21, 2025, in New York. In the film, she plays a Dick’s Sporting Goods employee assisting Adam Sandler’s iconic character, Happy Gilmore. The role, though small, is a significant milestone for Spiranac, who expressed her excitement on X: “The fact that I’m in the Happy Gilmore 2 movie is actually insane lol.” Travis Kelce also appears in the film as a hotel employee, sharing scenes with Bad Bunny, further cementing the crossover appeal of this trio.

The premiere saw Spiranac turning heads in a sheer, figure-hugging red dress, a choice that once again sparked conversation. Her appearance on the red carpet, coupled with her Garage Beer campaign, has kept her in the headlines, amplifying the reach of both projects. As Adam Sandler told The Hollywood Reporter, “Paige and Travis were both so confident and so funny. They’re gonna go on and do whatever the hell they want.” This endorsement from a comedy legend underscores the cultural impact of their collaboration.

The Spiranac-Kelce partnership is more than just a marketing stunt; it’s a reflection of how modern influencers and athletes are reshaping the sports landscape. Spiranac’s ability to command attention with her style and golf expertise, paired with the Kelces’ larger-than-life personalities, creates a synergy that resonates with today’s audiences. Their work with Garage Beer taps into a growing trend of athletes leveraging their personal brands to drive business ventures, a strategy that’s proving highly effective in the digital age.

For Spiranac, this collaboration is also a platform to advocate for change. She’s vocal about empowering young women to embrace their bodies and reject societal pressures to conform. “I don’t want young girls to grow up feeling insecure about their body or everyone telling them, no, they should cover up,” she told People. This message, delivered through her high-profile partnerships and social media presence, is sparking meaningful conversations about self-expression in sports.

As Garage Beer continues to grow, expect more bold campaigns featuring Spiranac and the Kelce brothers. Their ability to generate buzz, whether through provocative fashion choices or star-studded cameos, ensures they’ll remain at the forefront of sports and entertainment. For Spiranac, this partnership is another step in her journey to redefine golf’s image, making it more inclusive and accessible. For the Kelces, it’s a testament to their versatility, proving they can dominate both on the field and in the boardroom.

This collaboration is a masterclass in modern marketing, blending authenticity, star power, and a touch of controversy to create something truly unforgettable. As Spiranac walks into that bar with Garage Beer in hand, she’s not just selling a product—she’s selling a mindset. And with the Kelce brothers by her side, this trio is poised to keep the sports world talking for a long time to come.