Robert de Niro’s latest film, the Alto Knights, has just gotten out of attention quickly, but not the way the production team wished. With an investment budget ranging from $ 45 to 50 million, this work has won only $ 3.2 million during the opening week – a disappointing number, which makes many people surprised. This is a rare period that a project with the participation of veterans and Niro stars has had such difficulties from the start.
The cause of this failure is to be gossip. Some people think that the quality of the content of the film does not meet the expectations of the public, while others pay attention to a marginal factor: the public conflict between Robert de Niro and the billionaire Elon Musk. This conflict follows from mixed speeches between two celebrities, when De Niro did not hesitate to criticize Musk in the media, and Musk responded with net tweets. This drama accidentally broke out just before the first, which caused the film’s hatch by controversy instead of being a fairly artistic assessment.
Although it is impossible to confirm that the agitation with musk is the main reason why the viola Knights failed, the moment when the incident was clearly created a negative wave. The public, instead of going to the theater to enjoy history on the screen, seemed to be taken in the external debate. Critics are also divided into evaluation: some praise of Niro’s action, but especially think that the scenario lacks depth and is not enough to bring the public back to the theater in the current ferocious competition.
This event also raised the question of the attraction of big names in the modern film industry. Is a star like Robert de Niro still sufficient to ensure the success of the box office, or the public today is more interested in history and narration? With the Alto Knights, maybe the temporary response leans back. Meanwhile, the production team is definitely faced with great pressure to find a way to relaunch the project, although the opportunity to change the situation does not seem to be much.
