In a movement that has surprised both the world of sport and fashion, the CEO ofZARA, the insignia brand of the Inditex group, has officially announced thatCarlos Alcaraz will be the new global ambassadorof the brand. The statement, composed of only12 words, has caused a true media earthquake:
“I choose it as the global ambassador of the brand. Carlos deserves it.”

The decision occurs only hours after the young Murcia tennis player conquered the title in theROLAND-GARROS END 2025, imposing yourself to Jannik Sinner in an epic duel. With this victory, Alcaraz reaffirms its position as one of the great stars of thetennisWorld and, now also, as a style icon.

The contract signed between Alcaraz and Zara amounts to15 million euros, becoming one of the most prominent sponsorship agreements of the year. According to sources close to the company, Zara Ve in Alcaraz “The perfect image of a new generation: fresh, determined, authentic and with international projection.”

Carlos Alcaraz, only 22 years old, has shown an evolution both on and off the track. His charisma, his humility and natural style have conquered not only sport fans, but also global brands they are looking forYoung faces, close and with great media impact.

The fans reaction has not been waiting. In social networks, thousands of followers celebrated the announcement, highlighting that this alliance between Zara and Alcaraz “represents Spanish pride“And” will take the name of Spain to every corner of the world, not only for thetennis, but also for fashion. “

This historic agreement marks a before and after in the commercial career of Alcaraz, which joins a select list of athletes who have managed to conquer both the clues and the fashion world. With his victory in Roland-Garros and this new role as a global ambassador,Carlos Alcaraz is consolidated as one of the most influential names of world sport.