Nike has made a bold move that has sent shockwaves through the sports and fashion industries by severing ties with soccer star Megan Rapinoe. This decision has reportedly led to a staggering $100 million financial hit for the athletic giant. The breakup comes amidst tensions over Rapinoe’s outspoken advocacy for equal pay and social justice issues.

According to sources close to the matter, Nike grew weary of Rapinoe’s persistent calls for social change, viewing her activism as increasingly incompatible with their brand image and financial interests. The company opted to cut ties rather than continue navigating the controversy surrounding her “woke” crusade.

Critics have been quick to comment on Nike’s decision, with some sarcastically suggesting that the company’s board members must have used their latest line of running shoes to sprint away from controversy. Meanwhile, reactions among fans have been mixed: while some mourn the loss of a passionate advocate, others have suggested that Rapinoe should launch her own line of protest-themed sneakers in response.

As discussions unfold, the fallout from this breakup is poised to become a case study in the delicate balance between athlete activism and corporate sponsorship. The incident highlights the challenges companies face in managing public perception and aligning with societal expectations while protecting their bottom line.

Rapinoe, known for her influential role in women’s soccer and her vocal stance on issues ranging from LGBTQ+ rights to racial equality, has not yet publicly responded to Nike’s decision.