In a seismic shift for NASCAR, 23XI Racing, co-owned by NBA legend Michael Jordan and Cup Series star Denny Hamlin, has unveiled a monumental announcement that promises to reshape the landscape of stock car racing. The team, already a powerhouse since its 2021 debut, revealed plans to expand its operations in a way that could redefine competition and fan engagement in the NASCAR Cup Series. This bold move comes amidst an ongoing legal battle with NASCAR, adding fuel to an already fiery saga.
According to sources, 23XI Racing is set to introduce a fourth car to its roster for the 2026 season, a decision that has sent shockwaves through the paddock. This expansion, teased earlier this month, aims to bolster the team’s presence and competitiveness, potentially featuring a high-profile driver to join Bubba Wallace, Tyler Reddick, and Riley Herbst. Speculation is rife, with fans suggesting names from both NASCAR and other racing disciplines, including whispers of a possible IndyCar crossover. The announcement, strategically timed before the Brickyard 400 at Indianapolis Motor Speedway on July 27, 2025, underscores 23XI’s ambition to dominate the sport.
This move is particularly significant given 23XI’s ongoing antitrust lawsuit against NASCAR, filed alongside Front Row Motorsports in September 2024. The teams accuse NASCAR of monopolistic practices, particularly regarding the charter agreement, which guarantees race entries and revenue but restricts teams’ ability to negotiate independently. A recent court ruling on June 24, 2025, denied 23XI’s motion to dismiss NASCAR’s counterclaim, which alleges the teams formed an “illegal cartel” during charter negotiations. Despite this setback, 23XI remains defiant, with attorney Jeffrey Kessler asserting, “We remain confident in our case and motivated to ensure a competitive and fair sport.”
The expansion announcement also comes on the heels of a contentious discovery battle. A federal judge ruled on June 25, 2025, that 23XI and Front Row must disclose sensitive financial documents to NASCAR, a decision the teams called “intrusive.” This ruling has raised concerns about competitive fairness, as other teams fear their financial data could leak to rivals. “It would be absolutely devastating if competitors found out sponsorships and driver salaries,” said attorney Adam Ross, representing non-suing teams.
On the track, 23XI has faced challenges, with no wins in 2025 and a disappointing Pocono race where none of their drivers finished in the top 30. Yet, this announcement signals a strategic pivot, aiming to leverage their high-profile ownership and fanbase to push boundaries. Whether this expansion will solidify 23XI’s status as a NASCAR juggernaut or exacerbate tensions with the sanctioning body remains to be seen. For now, the sport is buzzing with anticipation, as 23XI’s bold vision could change NASCAR forever.
