Scandal BMW Championship: The fierce conflict between Scottie Scheffler and Robert Macintyre led to an ambassador’s termination.
A shocking scandal broke out in the golf village after Scottie Scheffler’s victory at BMW Championship 2025, when the CEO of BMW, Oliver Zipse, announced the termination of ambassador contract with Scheffler, accused him of “harming the brand image” and causing the company “to feel disrespectful.” This scandal, derived from the fierce conflict with Robert Macintyre, shocked not only in the golf community but also spread to the tennis village, making Scheffler fans shocked. In response, Scheffler broke the silence with eight cold words that made Zipse “silent.”
Background: victory full of dramas at BMW Championship
BMW Championship 2025 at CaVe Valley Golf Club is the stage for one of the most dramatic confrontations in the season. Scottie Scheffler, the world’s No. 1 golf, has a spectacular backward to defeat Robert Macintyre (Scotland) with a 2 -stick gap (total -15 compared to -13). Macintyre led with the 4-stick gap before the last round, but the legendary chip-in of Scheffler from 82 feet at the 17 hole changed the situation, helping him win the 5th title in the season and the 18th in the PGA tour career.
However, this victory was overshadowed by a major conflict between Scheffler and Macintyre, exaggerated by the crowd of biased audiences, allegations of “incentives from PGA,” and hot -tempered reactions from both sides, pushing this event into the center of the drama.
Interpretation conflict: Scheffler confronts Macintyre
The conflict between Scheffler and Macintyre is not only competition on the field but also escalated into a war, with the main factors:
Pressure from the biased crowd: During the tournament, especially in the 3rd and 4th rounds, the American crowd constantly shouted “USA! USA!” And “Let’s Go Scottie!” To support Scheffler, putting great pressure on Macintyre. In the 14th round, after saving Par, Macintyre turned to the crowd, squeezed his fist and placed his fingers on his lips to “shush” (signaling silent), declaring: “I’m give is good as I get” (I will respond commensurate). He also emphasized: “Don’t do it within the shot that’s going to Affect Myself or Scottie” (Don’t scream while hitting, affecting me and Scottie). This action is considered an indirect “kick”, referring to that the biased crowd helped Scheffler.
Toc favoritis from macintyre: After the failure, Macintyre shocked to refer to social networks that Scheffler’s victory was gained thanks to “PGA Favoritis” (offer from PGA). He thinks that the referees and the bias of the crowd have “robbed” their opportunities, especially when Scheffler benefited from the Ryder Cup atmosphere (USA VSD. Although not directly criticizing Scheffler, these comments have sparked controversy that Macintyre is “kicking” the opponent, turning the conflict into a public scandal.
The problem of the competition speed: In the third round, the two were warned for playing slowly at the 9th hole. Scheffler expressed his anger: “It’s Frustrating … I didN’T due to anything to put us Behind” (I was wrong … I did nothing wrong). Macintyre did not comment directly, but this tension increased the heat of the confrontation, with Scheffler feeling the unfair pressure, and Macintyre thought that the referee Thien Vi Scheffler.
These tensions have created a fierce confrontation atmosphere, with Macintyre considered “Underdog” Europe to fight “American star” Scheffler, especially in the context of the approaching Ryder Cup 2025.
Scandal BMW: Termination of Ambassador Contract
Only 10 minutes ago, CEO Oliver Zipse of BMW announced the end of the ambassador contract with Scheffler, on the grounds that he “damaged the brand image” and made the company “feel disrespectful.” This decision is said to stem from a conflict with Macintyre, when the accusations of Favoritis and the behavior of the crowd support Scheffler worsen the neutral image of the tournament called BMW. This incident not only shocked in the golf village but also spread to the tennis community, where some people mistakenly claim that Scheffler involved tennis due to his great influence.
Scheffler’s fans were shocked, with many opinions on the X platform that BMW had overreacted, especially without clear evidence of direct misconduct from Scheffler. Others think that BMW wants to protect the brand image from the pressure from the European team, especially when Macintyre is a key member of the Ryder Cup.
Scheffler’s cold feedback
In response to the scandal, Scheffler kept a calm attitude with a short but heavy statement:“I focus on golf, not in the drama.”These eight words not only make Oliver Zipse “shut up” but also receive strong support from fans. The post x from @pgatour praised Scheffler’s record: 19 consecutive rounds in about 60 sticks, only behind Tiger Woods.
Impact on images and future
BMW’s decision was divided: Some thought they were right when protecting the image, but many others thought that this action was not transparent and injustice with Scheffler. With 18 PGA Tour titles, of which 12 victories in the last two seasons, Scheffler is still the leading candidate for the Championship tour at East Lake, where he has the opportunity to become the first FedEx Cup champion in a row since 2007.
This scandal also heats the Ryder Cup 2025 air, where Scheffler and Macintyre will represent two opposition teams. This personal conflict can become the focus of attention, pushing competition to a new level.
Conclude
The conflict between Scottie Scheffler and Robert Macintyre at BMW Championship 2025 has turned a historic victory into a shocking scandal, with allegations of Favoritis, crowd drama, and decided to terminate the Ambassador from BMW. Scheffler’s cold statement showed that he was not wavering, but this scandal would definitely leave a large aftermath, especially when Ryder Cup was approaching. Is this a misunderstanding or a real stain in Scheffler’s career? Golf and tennis community are waiting for the answer.
