In a surprising development that has set on Mexico with emotion, Stefano Cantino, CEO of the Gucci luxury brand, presented a proposal of $ 70 million only 10 minutes ago, offering Canelo Alvarez an unprecedented agreement to use trunks and gloves of Gucci Sportsford of Gucci. 13, 2025, at Allegiant Stadium in Las Vegas. The announcement, held during a live press conference in Milan, sent shock waves through the boxing world, but Canelo’s response was invaded with five cryptic words and a bold application, momentarily regulated words without words and lit a frenzy among fans.
The logic of the proposal is based on Gucci’s strategic impulse in sports marketing, a movement to raise its brand in the midst of the growing competition of rivals such as Louis Vuitton. Canelo, the indisputable super medium champion with a 61-2-2 record, is a global icon whose fights attract millions of spectators, his last fight against William Scull in May 2025 obtained 1.2 million PPV purchases. Emparejando su poder estelar con Crawford, el invicto rey de peso welter (41-0) que asciende a 168 libras, crea un evento de gran éxito. The $ 70 million offer, confirmed by the Gucci press release, includes a base of $ 50 million plus $ 20 million in bonds linked to the promotion of struggle, which makes it one of the richest support offers in the history of boxing.
Cantino, speaking with journalists today, expressed his admiration for the Mexican champion. “Canelo is more than a boxer, it is a cultural icon,” Cantino said. “To make Gucci represent in the ring would be a statement that fashion and sport can coexist at the highest level.”
Sin embargo, lo que sucedió después atrapó incluso a los experimentados. According to the sources present in private negotiation, Canelo listened in silence while Cantino established the unprecedented $ 70 million proposal. Luego, en el verdadero estilo Canelo, simplemente respondió con cinco palabras poderosas:“I fight for my people.”
According to reports, those words left Cantino momentarily without words. While the Gucci Executive had anticipated difficult contractual negotiations or questions about the design, he did not expect an answer that directly pointed to the deep national pride and the personal values of Canelo.
“He looked at me directly and said it with so much conviction,” Cantino said, he still moved visibly during his interview. “He made me think, and honestly, made me ask me:Error 500 (Server Error)!!1500.That’s an error.There was an error. Please try again later.That’s all we know.“
Canelo’s response has only increased the anticipation of his next great fight: a historical confrontation with the US fighter Terence Crawford. Both fans and analysts call it one of the most important fights of modern boxing, with debates that are enraged on whether Crawford’s elegant technical style can handle Canelo’s power and experience.
Industry experts believe that, although Gucci’s offer could remain on the table, it is unlikely that Canelo accepts any support that can distract from his focus on Crawford. “Canelo knows how important this fight is for his legacy,” said sports marketing analyst Raúl González. “An agreement like this could bring huge money, but Canelo has always been more than the payment check. He is thinking about history.”
Meanwhile, social networks fans have exploded in admiration for Canelo’s patriotic position, praising their loyalty to Mexico and their commitment to maintain their authentic image. The hashtags like #Vovacanelo and #Canelovscrawford have begun to lay the trend, with supporters arguing that their refusal makes it an even bigger hero in their eyes.
As the negotiations between Gucci and Canelo’s camp continue behind the scene, one thing is safe: if it enters the ring with Gucci or its traditional team, all eyes will be in Canelo Alvarez while facing Terence Crawford in what promises to be a legendary chapter in the history of boxing.
And if his recent words are an indication, Canelo’s priority is clear: fighting not only for himself, but for the pride of an entire nation.
