On May 26, 2025, the global entertainment and entertainment world was shocked when Hollywood stars Mel Gibson and Mark Wahlberg publicly rejected an endorsement offer from Tesla, the leading technology company led by Elon Musk. The proposal involved promoting the Tesla logo through “Un-Woke” Studio, a new media project they were both developing, in order to promote “Woke” culture. Their decisions not only shocked, but also sparked heated debate in the media and social networking platforms such as X.

The reason Gibson and Wahlberg are considered strong and clear-thinking is that, in their opinion, collaborating with Tesla, despite a significant financial benefit, would conflict with the mission of the “Un-Woke” studio, which focuses on protecting free speech and against corporate imposition. “We respect what Elon Musk has done with Tesla, but our studio is built to challenge the control of global brands over culture and thought. Accepting advertising from Tesla will weaken our message,” Gibson said in an interview. Wahlberg also emphasized that their studio prioritizes independent value over short-term financial gain. This statement surprised Elon Musk and received widespread public attention.

This decision comes amid media studios and projects increasingly dependent on large sponsorship deals to survive. Tesla, with its global influence, is an ideal partner to promote the brand through cultural projects like “Un-Woke” Studio. However, Gibson and Wahlberg’s refusal shows that they are placing their faith in building an independent brand, not dominated by tech giants. This move has sparked a deep debate about the role of corporations in shaping media content and mass culture.

The public reaction is very multidimensional. Based on X, many supporters of Gibson and Wahlberg, due to their consistency, say that this decision demonstrates a strong commitment to the mission. However, some have suggested that Tesla’s refusal could limit the financial resources needed to develop the project. Entertainment analysts have said that this move could inspire other producers to protect creative independence. Meanwhile, Tesla and Elon Musk have not made any official statements, but many sources believe that Musk was surprised by the steadfastness of the two stars.

This event is not only a media news, but also reflects the clash between personal values ​​and commercial pressures in the modern era. Gibson and Wahlberg’s decisions have strengthened the position of the “Un-Woke” Studio as a symbol of independence and challenge in the entertainment industry.