10 MINUTES AGO: Coco Gauff Shocks Gucci With Five-Word Response to $70M Offer Ahead of Wimbledon
In a stunning twist that has set social media and the fashion world ablaze,Gucci Ceo Coco Gauffhas reportedly made a$70 million endorsement offertotennis superstar Coco Gauffto wear aGucci-branded jersey and custom racketfrom their upcoming luxury sportswear line at theWimbledon Championshipsnext week.
Yes, you read that right—Coco Gauff made the offer… to Coco Gauff.The unusual scenario involving two individuals with the same name, one a fashion mogul and the other an elite athlete, has generated buzz not only for its sheer coincidence but for what happened next.
According to exclusive sources close to the deal, Gucci executives, including global brand strategistStefano Cantino, approached Coco Gauff (the athlete) with a bold and unprecedented offer:$70 millionto become the face of Gucci’s new “Sport Luxe” collection—debuting it at the biggest stage in tennis, Wimbledon.
But what shocked the room wasn’t just the amount — it wasCoco Gauff’s response.
She reportedly looked at the proposal, paused, and calmly saidjust five words:
“Why does America have me?”
The statement, part rhetorical question and part proud declaration, reportedly leftStefano Cantino speechless, according to insiders who witnessed the conversation. But Gauff didn’t stop there. She followed up with onesimple yet powerful request:
“Add a junior tennis fund to the deal.”
Gauff, known for her fierce independence, on- and off-court activism, and poise beyond her years, asked that a portion of the endorsement money go toward establishing anational grassroots tennis programin underserved American communities. Her vision: togive opportunities to the next generation of players who look like herand to expand access to the sport she loves.
Gucci Responds
Sources within Gucci say that Cantino and the executive team were “completely taken aback” by Gauff’s integrity and negotiation focus. Rather than being motivated solely by fame or money, she redirected the conversation towardimpact and legacy.
“She flipped the script,” said one marketing executive. “We came in expecting a traditional endorsement deal. She turned it into a movement.”
While no official contract has been signed yet, negotiations are now reportedly shifting to include a$10 million youth development initiative, which would bear Gauff’s name and be backed by Gucci as a founding sponsor.
Fans React
Fans have flooded social media with admiration and pride. The hashtag#WhyDoesAmericaHaveMebegan trending within minutes, with users praising Gauff’s maturity, patriotism, and refusal to “sell out” without ensuring lasting change.
“She’s the Serena of this generation — but even more fearless,” one tweet read. Another user commented, “She didn’t just accept the deal. She owned it. That’s how legends are made.”
WithWimbledon just days away, all eyes will be on what Gauff wears, how she plays—and how thisgame-changing dealunfolds.
