At 10:15 a.m. on Tuesday, June 17, 2025, shocking news rocked the film industry. Mel Gibson, Mark Wahlberg, and Elon Musk announced a historic partnership to launch a new film studio, with an estimated investment of between $1 billion and $3 billion. The project, described as an “anti-woke” studio, promises to prioritize narratives centered on traditional family values, challenging the prevailing trend in Hollywood.

The vision of the studio

The three moguls say the studio, which has not yet been officially named, will be a direct response to what they call the “progressive agenda” that has dominated cinema in recent years. Gibson, known for films such as The Passion of the Christ , said: “We want to tell stories that honor faith, family, and freedom, without censorship or ideological imposition.” Wahlberg, who has previously expressed conservative views, added: “It’s time to reclaim cinema that inspires, not divides.”

When Elon Musk first entered the entertainment industry, he brought his revolutionary vision with him. “Like Tesla and SpaceX, we will revolutionize Hollywood with innovation and authenticity,” the billionaire declared, suggesting that the studio would use cutting-edge technologies, such as artificial intelligence, to create unique content.

Investment Details

Sources familiar with the project estimate the initial investment will range between $1 billion and $3 billion, funded by a combination of the three men’s personal capital and investments from investors aligned with the studio’s vision. The studio plans to release its first films in 2027, focusing on genres such as historical dramas, family adventures, and comedies free of forced political themes. It’s rumored that the first project will be a biopic of a religious icon, possibly directed by Gibson.

Reactions and controversies

The news generated mixed reactions. On social media, especially on X, conservative fans celebrated the initiative with hashtags like #CineTradicional and #HollywoodAntiWoke, while critics accused those involved of fomenting cultural divisions. One X user wrote: “Finally someone challenges the progressive narrative!” Others, however, wondered: “Is this cinema or disguised propaganda?”

Mainstream Hollywood remains silent, but analysts predict the studio could attract a significant audience, especially among those who feel alienated from mainstream productions. The partnership with Musk also raises speculation about collaborations with platforms like X Premium for direct-to-consumer distribution.

What will happen now?

With an official release scheduled for late 2025, the studio promises to revolutionize the film industry. Stay tuned for more details at www.hollywoodreporter.com or join the conversation on X with #MuskCinemaRevolution.