In a groundbreaking move that has set the media world abuzz, CBS has announced a $400 million deal with two of the most controversial and influential figures in American political commentary—Megyn Kelly and Candace Owens. This unprecedented collaboration is aimed at launching a new morning show that is poised to challenge ABC’s long-standing daytime talk show, *The View*. The partnership represents a bold step by CBS to shake up the daytime television landscape and capitalize on the polarizing appeal of both Kelly and Owens.

The $400 million deal between CBS, Megyn Kelly, and Candace Owens is one of the largest in television history, underscoring the network’s high hopes for the new morning show. Both Kelly and Owens have become household names due to their outspoken views on politics, culture, and social issues, often sparking intense debates. CBS appears to be banking on this very appeal to attract a wide audience, especially viewers who are looking for an alternative to the more progressive voices on *The View*.

CBS President George Cheeks commented on the deal, saying, “We are thrilled to welcome Megyn Kelly and Candace Owens to the CBS family. Their dynamic and unapologetic viewpoints bring something fresh and much-needed to daytime television. We are confident that this new show will resonate with a large, diverse audience.”

The new morning show, which is set to air in early 2025, is designed to offer a conservative-leaning counterbalance to *The View*, which has been criticized by some for its predominantly liberal panel. While *The View* has long dominated daytime TV with its blend of hot topics and diverse personalities, CBS’s latest project signals a shift in strategy aimed at capturing a different demographic—viewers who may feel underrepresented by current offerings.

For CBS, this move is more than just a gamble. It is a calculated attempt to tap into the growing market of viewers seeking alternative perspectives on mainstream issues. Given the increasing political polarization in the U.S., there is an undeniable demand for content that reflects more conservative viewpoints. The Kelly-Owens show promises to provide just that, with the potential to create significant disruption in the daytime talk show sphere.

Megyn Kelly is no stranger to controversy or high-profile television roles. A former Fox News anchor, Kelly rose to prominence for her hard-hitting interviews and willingness to take on contentious topics. She later joined NBC, but her time there was marred by a short-lived stint on *Megyn Kelly Today*, which was canceled after a year. Since then, Kelly has built a successful independent platform through her podcast, *The Megyn Kelly Show*, where she continues to engage with political and cultural issues.

Candace Owens, on the other hand, is a political commentator and conservative activist who has gained a large following for her outspoken views on race, feminism, and American politics. Owens has never shied away from controversy, making her an ideal co-host alongside Kelly. She is currently a contributor to The Daily Wire and hosts her own podcast, *Candace*. Owens’ unapologetic style has made her a favorite among conservative audiences, and her partnership with Kelly is expected to create a show that is both provocative and engaging.

Together, Kelly and Owens represent a powerful combination of journalistic rigor and unapologetic political commentary. Their chemistry, shaped by years of experience in the media and political arenas, will undoubtedly set the tone for a show that seeks to break the mold of daytime television.

While details about the show’s format are still under wraps, sources close to the production have hinted at a dynamic blend of interviews, panel discussions, and guest appearances. The show will focus on current events, politics, and culture, offering a more conservative take on the issues of the day. Unlike *The View*, which has traditionally featured a panel of women with differing political perspectives, Kelly and Owens’ show is expected to have a more focused ideological stance, though CBS has indicated that they will welcome guests from across the political spectrum.

There will likely be a mix of celebrity interviews and deep dives into social and political topics, providing both entertainment and intellectual engagement for viewers. The show aims to attract a wide audience by tackling hot-button issues that resonate with both conservative viewers and those simply interested in fresh perspectives.

*The View* has been a dominant force in daytime television since its inception in 1997. With a rotating panel of hosts and a format that encourages open debate, the show has maintained high ratings and strong viewer loyalty. However, the program has often leaned toward more progressive viewpoints, which has alienated some conservative viewers.

CBS is positioning Kelly and Owens’ show as a direct challenger to *The View*, offering viewers an alternative to what they may perceive as a one-sided conversation. By targeting a conservative audience, CBS hopes to carve out a new niche in daytime television and tap into a growing segment of the population that is eager for alternative perspectives.

Industry insiders believe that the Kelly-Owens partnership could pose a real threat to *The View*, especially given the current political climate. With a significant portion of the U.S. population identifying as conservative, CBS’s decision to create a show that caters to this audience could pay off in the long run.

For CBS, the $400 million investment in Kelly and Owens signals a shift in the network’s approach to programming. While CBS has historically been seen as a more moderate network, this bold move demonstrates a willingness to take risks and challenge the status quo in daytime television. If successful, the new show could usher in a new era of political talk shows that cater to more diverse viewpoints.

The partnership also highlights a broader trend in television, where networks are increasingly looking for ways to engage politically active audiences. With the rise of social media and digital platforms, viewers are more interested than ever in shows that reflect their own values and perspectives. By tapping into this demand, CBS is positioning itself as a leader in the evolving media landscape.

The $400 million deal between CBS, Megyn Kelly, and Candace Owens is a seismic shift in the world of daytime television. As the new show gears up to launch in early 2025, all eyes will be on how it performs and whether it can truly challenge *The View*. With two of the most outspoken and influential conservative voices at the helm, the show is certain to generate buzz and attract a large audience. Whether it will succeed in dethroning *The View* remains to be seen, but one thing is certain: daytime television will never be the same.