A news that has gone around the world: Jannik Sinner, the Italian tennis star, accepted the colossal proposal of the CEO of Apple, Tim Cook, who contemplated a contract of245 million dollars. According to the agreement, Sinner will participate in an advertising campaign for the launch of the new line ofiPhoneand actively promote the device during the tournamentby Wimbledon .

But what most impacted was not the huge amount, butThe noble condition by Sinner to accept the offer .

With great humility and sense of social responsibility, Jannik said:
«I accept, but only if 10 % of my promotion’s profits is intended to help people in difficulties. And I will buy 50iPhonesnew to give to my fans ».

Words that have moved not only the Italian public, but also the international press. In a world often dominated by ambition and profit, the gesture of the young champion shows that fame can go hand in hand with altruism.

In social networks, the hashtag#SinnercolcuoreHe has gone viral in a few hours. Fans and celebrities from all over the world express their respect for an athlete who does not forget their roots and thinks about the good of others even in times of personal success.

An Apple spokesman responded positively to the application, stating that the company “is proud to collaborate with an ambassador of values like Jannik Sinner.”

Now, while Wimbledon approaches, all eyes will be centered not only on the Sinner game on the court, but also on their ability to inspire out of the court.