The MotoGP world was rocked in early 2025 by the news that Austrian motorcycle manufacturer KTM had filed for bankruptcy. With debts approaching three billion euros, the future of the company, known for its “Ready to Race” philosophy, hung in the balance. Amid this crisis, an unexpected figure emerged: seven-time Formula 1 World Champion Lewis Hamilton. In a surprising twist, Hamilton invested his personal fortune to save KTM, stating in a recent interview: “I saved KTM, now KTM has to do something for me.” This statement has sparked speculation about his motives and the manufacturer’s future direction.

KTM, based in Mattighofen, ran into financial difficulties at the end of 2024 when production was halted and thousands of employees feared for their jobs. The insolvency had far-reaching repercussions, including withdrawal from Moto3 and Moto2 and the termination of the GasGas MotoGP involvement. Rumors circulated about a possible exit from MotoGP by the end of 2026, as the costs of the racing program were deemed unsustainable. At this critical moment, Hamilton stepped in. As early as December 2024, there had been speculation that the Briton, who switched from Mercedes to Ferrari in 2025, was interested in entering MotoGP. Initially, there was talk of talks with KTM management, which Motorsport Director Pit Beirer described as “very interesting.” Now it is clear that Hamilton was not just negotiating, but actually acting.

His decision to buy back KTM was a bold move. Hamilton reportedly invested a significant portion of his wealth to secure a majority stake in KTM, working with India’s Bajaj Auto, which has already held a stake in KTM’s parent company, Pierer Mobility, since 2007. This cash injection, estimated at around €600 million, enabled KTM to pay the 30 percent restructuring quota to creditors and resume production in July 2025. Hamilton’s commitment was confirmed by the insolvency administrator on May 23, 2025, when the payment was received on time, thus avoiding a full liquidation of the company. “I have always loved MotoGP and believe in the growth potential of this sport,” Hamilton said in Abu Dhabi in 2024 when rumors of his interest first emerged. His passion for motorsport and his desire to promote diversity in ownership were driving forces behind his decision.

But Hamilton’s involvement goes beyond mere financial support. His statement that KTM “needs to do something for him” suggests a strategic vision. Sources say Hamilton plans to make KTM a leading force in MotoGP by leveraging his global prominence and marketing savvy. He is said to be insisting that KTM accelerate the development of the RC16, particularly in light of the new 850cc engines that will be introduced in MotoGP in 2027. There is also speculation that Hamilton could take a more active role in team management, possibly as a shareholder or advisor. His long-time sponsor Monster Energy, which competes with KTM’s partner Red Bull, has not interfered with the negotiations, according to Beirer, underscoring Hamilton’s influence.

Hamilton’s entry marks a turning point for KTM. Following the takeover by Bajaj and Hamilton’s investment, the previous owner, Stefan Pierer, has stepped down from the board of Pierer Mobility AG. Production in Mattighofen is back up and running, and KTM unveiled a new model, the 690 SMC R, with the world’s most powerful production single-cylinder engine at the 2025 Moto Austria. Nevertheless, the future of the racing division remains uncertain. Hamilton’s involvement could stabilize the MotoGP program, but high costs and impending rule changes continue to pose challenges. For riders like Pedro Acosta, who shone at Jerez 2025 despite technical issues such as irregular tire pressure, Hamilton’s influence offers hope for a more competitive future.

Hamilton himself sees his role at KTM as part of a larger plan to make motorsport more inclusive and innovative. His experiences as co-owner of the NFL’s Denver Broncos inspired him to bring similar values ​​to MotoGP. “I want KTM to not just survive, but to revolutionize the world of motorcycle racing,” he explained. Whether KTM lives up to his expectations remains to be seen, but Hamilton’s bold move has given the manufacturer a second chance—and the MotoGP world is eagerly awaiting what follows.