Kim Kardashian has once again turned heads with a bold new hair color that has fans buzzing. In a sneak peek shared on her Instagram story, the 43-year-old entrepreneur revealed a stunning ginger-red hairstyle ahead of an upcoming SKKN campaign.

The short clip shows Kim flaunting her vibrant new ‘do while wearing a low-cut black tube top with ruffled details. Although she didn’t speak in the video, the caption “2 day @SKKN” hinted at an exciting new launch from her skincare line.

Known for her frequent hair color changes, Kim usually opts for blonde or icy-blonde shades, making this red transformation an unexpected twist. However, it appears the fiery look might not be permanent, as Kim later posted photos with her usual hair color.

https://www.instagram.com/p/C_OOIOLPw8E/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

With her new SKKN campaign on the horizon, fans eagerly await to see what beauty products or surprises Kim has in store. Whatever it may be, one thing is clear: Kim Kardashian knows how to keep her audience captivated with every move.