On June 12, two NFL stars announced a major move into the beer industry. The Kelce brothers have made a significant investment in Garage Beer, a small-batch beer brewed in the classic light beer tradition, originating from their home state of Ohio.
For those who followed the recent NFL playoffs, it’s no secret that the Kelce brothers are passionate about beer and have expressed interest in entering the beer business for quite some time. Now, by investing heavily in Garage Beer, one of the nation’s fastest-growing independent beer brands, they’ve made their dream a reality.
But their involvement goes beyond just financial backing.
Joining Garage as major investors, partners, owners, and operators, Jason and Travis Kelce will be deeply engaged in every facet of the business, from brewing and distribution to sales, marketing, and national expansion efforts. Look out for retail displays in stores soon, along with a plethora of social media content, billboards, and other promotional activities.
“Quality and simplicity are what people crave, and Garage Beer delivers both for me,” said Jason Kelce. “As light beer enthusiasts, Garage is our top choice. The brand aligns perfectly with our lifestyle, and sharing a few beers is a fantastic way to bring neighbors together.”