Tiger Woods’ latest venture, the tech-driven TGL golf league, launched its inaugural season earlier this month, aiming to bring a fresh twist to the sport. Co-founded by Woods and Rory McIlroy in partnership with the PGA Tour, TGL introduces a unique format featuring six teams competing in a high-tech environment. The league utilizes a state-of-the-art golf simulator, complemented by a real putting green and multiple sand bunkers, creating a hybrid experience that blends virtual and physical elements. Matches are held in a compact arena, allowing fans in attendance to enjoy perfect views of every shot, a feature that has been praised for bringing spectators closer to the action than traditional golf events typically allow.

Despite its innovative approach, TGL has received mixed reviews since its debut. While some fans find it entertaining to watch professional golfers compete in a confined setting, others feel the league lacks the genuine excitement and drama that define major golf tournaments. The controlled environment, while visually appealing, hasn’t yet delivered the electric atmosphere needed to captivate a broader audience. Viewership numbers have been decent but not groundbreaking, and the league has struggled to generate significant buzz on platforms like X, where reactions range from mild curiosity to outright indifference. For a project backed by two of golf’s biggest names, TGL needs a spark to elevate its profile and draw in more viewers.

This is where Paige Spiranac comes in. The popular golf influencer, known for her massive online following and engaging content, could be the key to injecting excitement into TGL. Outkick recently proposed a bold idea to enhance the league’s appeal by integrating Spiranac and other prominent golf influencers into the competition. With over 4 million Instagram followers, Spiranac has become a sensation in the golf world, blending her background as a former professional golfer with her talent for creating viral content. Her tutorials, on-course photos, and candid commentary have made her a fan favorite, particularly among younger audiences who might not typically follow golf.

Outkick’s suggestion is simple but potentially transformative: add Spiranac to one of TGL’s teams as a player, and have each of the other teams recruit a top golf influencer to join their roster. Imagine Spiranac competing alongside Tiger Woods on national television, joined by influencers like Grace Charis, Claire Hogle, and Bri Teresi, each bringing their own massive fanbase to the event. These influencers, who collectively command millions of followers, could draw a new wave of viewers to TGL, turning it into a must-watch spectacle. The idea of social media stars competing against pros in TGL’s futuristic arena could appeal to a broader audience, bridging the gap between traditional sports and modern entertainment.

Outkick also proposes a change in the broadcast team to further boost TGL’s visibility. They suggest replacing current reporter Marty Smith with Alexandra O’Laughlin, a former Golf Channel personality known for her vibrant presence and deep knowledge of golf. O’Laughlin’s charisma could add a fresh dynamic to TGL’s coverage, attracting more viewers and enhancing the league’s appeal. Outkick is firm in their stance, stating, “Marty Smith should never report from the TGL ever again. NEVER.” They argue that O’Laughlin’s addition would bring more “eyeballs” to the event, complementing the star power of influencers like Spiranac.

TGL is a promising concept, and attending in person seems like a fun experience, but it’s clear the league is struggling to create headlines and generate the “sizzle” needed to stand out. Adding Paige Spiranac and other golf influencers to the mix could provide the excitement and attention TGL needs to thrive, at least in its early stages. With their massive followings and ability to create viral moments, these influencers could help transform TGL into the electrifying spectacle Woods and McIlroy envisioned, ensuring its place in the evolving world of sports entertainment.