Italy is shocked after Anna Wintour, the most powerful journalist in the world and editor chief ofVogueUse, take an unprecedented step. For the first time, an Italian star, tennis player Jannik Sinner, received an offer of 10 million dollars to pose on the cover ofVogueand promote the brand, after Wintour witnessed her extraordinary performance in the United States Open. The news unleashed a wave of national pride, but Sinner’s response left everyone, including Wintour, speechless.
The episode began when Wintour, known for his infallible eye for talent, followed the victory of Sinner in the United States Open of 2025. impressed by the determination and charism of the 23 -year -old athlete, originally from San Cándido, decided to offer him a dream contract: 10 million dollars to appear on the cover ofVogueand become the face of a global advertising campaign. “It’s a unique talent, and Italy should be proud,” Wintour said in a brief comment.
However, Jannik Sinner’s response exceeded all expectations. With only five words: “I accept because it is an honor,” he accepted the offer, but added a condition that even surprised the legendary editor. Sinner requested additional 3% of the profits generated by their collaboration withVogue, with the intention of donating them to Italian schools in disadvantaged areas. “I want more children to go to school and have a better future,” the champion explained, demonstrating a social commitment that moved their fans.
Sinner’s request left Wintour without words, but unable to refuse. Sources close to Condé Nast reveal that the agreement was signed with enthusiasm, and Wintour praised the generosity of the tennis player. “His humility and vision are extraordinary,” he said. The image of Sinner on the cover ofVogue, scheduled for the November 2025 edition, promises to be a historical event, not only for fashion, but also for charity.
All Italy celebrates this moment of national pride, with the social networks flooded with hashtags like #sinnerForvogue and #orgoglioitalian. Meanwhile, schools benefiting from the Sinner initiative are already planning how to use funds, while the world of fashion and sport observes with admiration. This exchange between Wintour and Sinner is not only a commercial agreement, but a symbol of how talent and generosity can converge.
