He’s just a tennis player.” These are the exact words Richard Gere uttered, and the situation immediately became extremely tense. Richard Gere showed indifference towards Sinner’s success in bringing glory to Italy. Only ten minutes after the end of the program, Sinner posted a ten-word comment, but it was enough to make Richard Gere blush and unleash ire on social media.

The world of tennis and that of the international business crossed yesterday in a surprising way, when the airlineEmirateshas announced an unprecedented personal sponsorship contract withJannik Sinner, the 24 -year -old Italian champion who is rewriting the story of this sport. The news immediately went around the world, generating enthusiasm between the fans and amazement in the sports and commercial sector.

According to what officially communicated, the agreement provides that Sinner can take advantage ofFree first class ticketsOn all Emirates flights to participate in tournaments in every part of the world. But that’s not all: the company has decided to guarantee the tennis player aAnnual financial support of 2 million dollars, intended to support his career, athletic preparation and future projects.

 

Emirates explained that this choice is part of the campaign“Accelerate dreams”, a global initiative designed to enhance the talents who, through their commitment and results, contribute to giving prestige to their country. “We are proud to be able to support Jannik Sinner, an athlete who perfectly embodies the values ​​of determination, excellence and international vision,” said the company’s president during the press conference.

Jannik Sinner sharpens title defense with Bublik blowout at 2025 US Open |  Official Site of the 2025 US Open Tennis Championships - A USTA Event

 

The announcement immediately triggered a wave of reactions. Many professionals have underlined how rare to see such a rich and structured personal sponsorship contract, especially in the tennis world, where commercial collaborations are usually linked to sports or technological brands. Emirates, on the other hand, has chosen to invest directly on the image and future of Sinner, recognizing it as one of the most representative faces of the world sports scene.

US Open: Jannik Sinner demolishes Alexander Bublik, advances to quarters |  Tennis News | Al Jazeera

 

The response of the Italian tennis player did not expect and was as simple as it is touching. With his usual humility, Sinner thanked Emirates not only for the material support, but also for the trust and affection shown. «For me this is not just a contract, it is a sign of esteem that I will bring with me to every game. Knowing that I have such great support gives me even more strength to continue working and dreaming, “said the champion.

His words moved the audience present and, in a few hours, they made the rounds of social networks, collecting thousands of appreciation comments from the fans. Many have underlined how Sinner continues to demonstrate not only talent on the pitch, but also maturity and gratitude outside the rectangle of play.

 

The president of Emirates, visibly impressed by the reaction of the young athlete, did not stop praising him, calling him “an example for the new generations” and reiterating that “the company is proud to tie its name to that of such an authentic and respected sample”.

With this new chapter, Jannik Sinner’s career seems destined to grow further, not only from a sporting point of view, but also in terms of global image and impact. And if Emirates has decided to focus so strong on him, it means that South Tyrolean talent is no longer just a symbol of Italian tennis, but a real international icon.

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