Grace Charis Takes A Swipe At Rival Paige Spiranac By Admitting She “Doesn’t Know Too Much About What She Does”
In the ever-evolving world of golf influencers, where social media presence and on-course charisma often overshadow traditional athletic achievements, a subtle yet pointed rivalry has emerged between Grace Charis and Paige Spiranac. Recently, Charis, a rising star in the golf content creation space, made headlines with a comment that appeared to take a swipe at her more established counterpart, Spiranac. In an interview, Charis remarked that she “doesn’t know too much about what [Spiranac] does,” a statement that has sparked discussion among fans and observers of the golf influencer scene. While the comment may seem innocuous on the surface, it underscores the competitive undercurrents in a niche where personality and branding are paramount.
Grace Charis, known for her vibrant Instagram presence with over 3.7 million followers, has carved out a significant following by blending golf tips with glamorous content. Her recent ventures, including the launch of her own golf apparel brand, Dialed Golf, have positioned her as a formidable player in the influencer market. In a March 2025 interview with The US Sun, Charis addressed her relationship with Spiranac, noting that while she acknowledges Spiranac’s golfing ability, she remains largely unaware of her specific activities. The comment, delivered with a casual tone, has been interpreted by some as a subtle jab, suggesting a disconnect or perhaps a dismissal of Spiranac’s influence, which has long dominated the golf influencer landscape.
Paige Spiranac, with her 4 million Instagram followers and a well-established media presence, has been a trailblazer in redefining how golf connects with younger audiences. A former professional golfer who transitioned into a digital influencer, Spiranac has built an empire through her engaging content, which mixes instructional videos, lifestyle posts, and bold fashion choices. Her recent activities, including a cameo in the trailer for Happy Gilmore 2 and a new role in the Grass League front office, have kept her in the spotlight. However, Spiranac has also faced challenges, including online harassment and criticism, which she has openly addressed. Her resilience and ability to leverage her platform have made her a polarizing yet undeniable force in golf.
The dynamic between Charis and Spiranac is emblematic of the broader evolution of golf’s image. Where Spiranac has leaned into a provocative and confident persona, Charis has adopted a more playful, approachable style, often seen in vibrant outfits on courses from California to Tenerife. Her comment about Spiranac could be seen as an attempt to differentiate herself, emphasizing her own brand identity over engaging in direct competition. Yet, the golf influencer space is small, and comparisons are inevitable. Both women, along with others like Karin Hart and Hailey Rae Ostrom, are vying for attention in a crowded digital landscape where authenticity and relatability are key to sustaining a fanbase.
Charis’s rise has not gone unnoticed. Her launch of Dialed Golf, as highlighted in a June 2025 Forbes interview, reflects her ambition to create apparel that is both functional and stylish, catering to a new generation of golfers who value self-expression. Her social media posts, often showcasing her swing in picturesque settings, have garnered millions of views, with her “first hole-in-one” video last June boosting her credentials. Meanwhile, Spiranac’s recent endeavors, such as her work with Passes for exclusive content and her commentary during the U.S. Open, demonstrate her versatility and staying power. The contrast between their approaches—Charis’s focus on fresh, youthful energy versus Spiranac’s seasoned, multifaceted brand—fuels the narrative of rivalry, whether intentional or not.
The golf influencer phenomenon has drawn praise from industry veterans like Annika Sorenstam, who in June 2025 commended Spiranac, Charis, and others for growing the game. However, it also invites scrutiny, as influencers navigate the balance between entertainment and sport. Charis’s comment, while lighthearted, highlights the delicate dance of maintaining individuality while coexisting in a shared space. For Spiranac, who has faced and overcome significant criticism, such remarks are unlikely to faze her. Instead, they add another layer to the ongoing story of how these women are reshaping golf’s image.
As Charis continues to build her brand and Spiranac expands her influence, their rivalry—real or perceived—will likely remain a topic of interest. For now, Charis’s swipe, cloaked in polite indifference, has sparked conversation, proving that in the world of golf influencers, every word counts.
