As the anticipation builds for the upcoming boxing spectacle between Jake Paul and Mike Tyson, boxing legend Floyd Mayweather has weighed in with his thoughts, offering a unique perspective on the matchup that has captured global attention.

Scheduled to take place at AT&T Stadium on November 15, the bout between the 27-year-old social media sensation Jake Paul and the 57-year-old former heavyweight champion Mike Tyson has generated significant buzz and speculation. Initially delayed due to health concerns surrounding Tyson’s ulcer flare-up, the fight promises to be a major event, set to air on Netflix.

Mayweather, known for his strategic prowess inside the ring and his astute business acumen outside of it, shared his views on the fight during an appearance on the “It Is What It Is” podcast. Rather than criticize the matchup, Mayweather commended Jake Paul for what he described as his entrepreneurial spirit.

“What he’s doing is kind of cool. If he can continue to make money, and they match him the way they match him, I can’t knock his hustle,” Mayweather stated candidly.

The comments reflect Mayweather’s own experience in transforming the landscape of boxing through his innovative approach to promotion and self-marketing. Mayweather famously crossed over into mixed martial arts to fight UFC star Conor McGregor in 2017, a move that reshaped the dynamics of combat sports and opened doors for unconventional matchups like Paul vs. Tyson.

In Mayweather’s view, the evolving digital age demands that athletes, particularly boxers, embrace platforms like TikTok and YouTube to broaden their appeal and attract new audiences. He emphasized the shift in responsibility from promoters to fighters themselves in promoting their fights and building their personal brands.

“The promoter is fading away. It’s now up to the fighter to promote himself. That’s the new world of boxing,” Mayweather asserted. “It’s all about hustling. Just hustle, man. Just hustle.”

Mayweather’s respect for Jake Paul’s endeavors appears genuine, underscoring his admiration for Paul’s ability to leverage his social media following and entertainment value into lucrative opportunities in boxing. Despite any criticisms or skepticism surrounding the matchup, Mayweather’s endorsement of Paul’s approach highlights the evolving nature of sports promotion in the digital era.

As the date of the Paul vs. Tyson fight approaches, the boxing community continues to debate its significance and implications for the sport. Mayweather’s perspective serves as a reminder that in modern boxing, success is not only measured by victories in the ring but also by the ability to capture the public’s attention and drive revenue through innovative means.