Hailey Bieber is having a major career moment — but not everyone thinks her marriage is keeping up with her success. After securing a reported billion-dollar valuation for her skincare brand Rhode, fans are flooding social media with concerns for her financial future, even going as far as urging the model to divorce Justin Bieber to “protect her empire.” Justin’s surprisingly cool reaction to the frenzy is only fueling the drama.

A Billion-Dollar Beauty Mogul

Hailey Bieber, 27, launched Rhode Skin in 2022 with a sleek aesthetic, minimalist packaging, and a focus on “glazed donut” skin — a term that quickly went viral. The brand exploded in popularity, with products selling out in minutes and garnering a cult following on TikTok and Instagram.

Earlier this week, Rhode reportedly closed a funding round that values the company at $1.2 billion, according to industry insiders. With international expansion, celebrity collaborations, and new product lines on the horizon, Hailey has officially cemented her status as a business powerhouse — and not just as “Justin Bieber’s wife.”

“I built this brand from the ground up with an incredible team,” Hailey said in a recent interview. “This is a dream come true, but it’s just the beginning.”

Fan Concerns: “Protect Your Bag!”

While fans congratulated her, the tone quickly shifted online, with many urging Hailey to rethink her marriage to pop star Justin Bieber, 30. On X (formerly Twitter) and TikTok, hashtags like #ProtectRhode, #PrenupCheck, and #SaveHailey began trending as users speculated that her financial future could be at risk.

“Hailey just became a billionaire — she needs to lawyer up ASAP,” one user wrote. Another added, “This isn’t a ‘ride or die’ situation anymore. Protect your bag, Hailey.”

Even more bluntly, some fans are calling for a divorce, claiming Justin hasn’t supported her publicly in the way she deserves and often appears emotionally distant.

“Every time Hailey wins, Justin looks miserable. It’s weird,” another user commented.

Justin’s Cold Reaction?

What really intensified the conversation was Justin Bieber’s noticeably muted reaction to the Rhode news. While Hailey posted celebratory behind-the-scenes footage and grateful thank-you messages to fans and her team, Justin was… silent.

No post. No story. No heartfelt caption.

Instead, he was spotted out in Los Angeles wearing a hoodie pulled tightly over his head, sunglasses on, and seemingly avoiding paparazzi. Some interpret his behavior as detached — others say he might be struggling with his own identity as his wife’s star continues to rise.

“He looks like he’s spiraling every time she wins,” one fan theorized. “It’s giving insecurity.”

Still, a source close to the couple insists that Justin is “incredibly proud” of Hailey but is “dealing with his own personal stuff” and prefers to stay out of the limelight during her professional moments.

Trouble in Paradise?

Speculation around the couple’s marriage isn’t new. In recent months, rumors of tension have been circulating, especially as Hailey steps further into the spotlight with Rhode, fashion campaigns, and red-carpet appearances — often without Justin by her side.

Body language experts and online sleuths have dissected clips of the couple at events, suggesting Justin appears “unengaged” or “awkward.” Meanwhile, Hailey seems polished, focused, and more ambitious than ever.

Fans also note that Hailey has been increasingly seen with her business team, stylists, and high-profile friends like Kendall Jenner — while Justin remains more reclusive.

“Maybe they’re just growing in different directions,” one commenter said. “Hailey’s building an empire, and Justin seems like he’s in retreat mode.”

Legal and Financial Speculations

As Rhode enters unicorn territory with its billion-dollar valuation, the public is now asking: Is Hailey financially protected? And more importantly: Do she and Justin have a prenup?

While neither has publicly discussed the details, TMZ previously reported that the couple signed an ironclad prenup before marrying in 2018, reportedly at the insistence of Hailey’s father, actor Stephen Baldwin. If that’s true, her Rhode fortune would be entirely hers — unless future legal updates change the arrangement.

Still, fans aren’t taking chances. “She should restructure everything under her name and create trusts,” one lawyer commented online. “This is a brand that could last for decades — she has to protect it.”

What’s Next for Hailey?

Despite the swirling drama, Hailey appears to be thriving. Rhode is set to launch in several European countries this summer, and a rumored collaboration with a major luxury fashion house could push the brand even further into iconic territory.

As for her personal life, she’s remained tight-lipped. In a recent post, she wrote simply: “Grateful for the journey. More to come.”

Whether or not her marriage survives the pressure of fame and fortune, one thing is clear: Hailey Bieber is no longer living in anyone’s shadow. She’s building an empire — and she might just be doing it alone.