Hailey Bieber’s skincare brand, Rhode Beauty, is facing significant backlash after fans and critics alike condemned the company for its handling of reaction photos that allegedly negatively impacted Black customers. The controversy erupted after several users reported adverse skin reactions to Rhode Beauty’s products, with the photos shared on social media showing how certain formulas affected people with darker skin tones. Fans are now calling out the brand for what they see as a lack of sensitivity and accountability.

The issue came to light when multiple social media users posted before-and-after photos, highlighting the severe skin reactions they experienced after using Rhode Beauty products. While some reactions were reported by people of various skin tones, it was the images shared by Black customers that raised the most concern. These photos showed hyperpigmentation, rashes, and irritation, conditions that can be more prominent and harder to treat on darker skin.

As the images circulated online, fans began questioning whether Rhode Beauty had adequately tested its products across a diverse range of skin types, particularly on Black skin. Many felt that the brand’s response was inadequate and failed to address the specific concerns of those affected.

The backlash intensified when Rhode Beauty’s official social media accounts were accused of deleting comments and questions from customers seeking answers about the skin reactions. Fans condemned the company’s silence and its failure to acknowledge the particular impact on Black consumers.

“Hailey Bieber needs to address this NOW. You can’t just ignore your Black customers when they are being affected the most,” one commenter wrote. Others expressed frustration that a beauty brand in 2024 could overlook the importance of inclusivity and proper testing across all skin tones.

Fans are now demanding transparency from Rhode Beauty regarding its product testing processes. Many are urging the brand to take immediate action to investigate the complaints and to provide solutions for those who have suffered adverse reactions. Some are calling for an apology, while others have suggested the brand should reformulate its products to be safer for all skin types, particularly for people of color.

One beauty influencer remarked, “It’s disappointing to see such a high-profile brand drop the ball on inclusivity. Skincare should be for everyone, and brands have a responsibility to ensure their products are safe for all consumers, especially those with darker skin, who are often overlooked.”

As of now, Rhode Beauty has issued a brief statement, acknowledging that they are aware of the complaints and are investigating the matter. However, many feel that this response falls short of taking full responsibility. Critics argue that the brand needs to do more than just investigate—it needs to engage directly with the affected customers, offer compensation, and commit to improving its practices moving forward.

This controversy has reignited the ongoing conversation about diversity in the beauty industry. While many brands have made strides toward being more inclusive, issues like this show there is still work to be done. The Rhode Beauty incident serves as a reminder that skincare companies must prioritize rigorous testing and ensure that their products are safe for all skin tones, especially Black and darker-skinned consumers who may experience different reactions.

The future of Rhode Beauty’s reputation may depend on how Hailey Bieber and her team choose to respond to this crisis. Fans and critics alike are waiting to see if the brand will take meaningful steps toward repairing the damage and ensuring a more inclusive approach to beauty.