Elon Musk has intensified the controversy surrounding Novak Djokovic’s boycott of Channel 9 interviews during the Australian Open by criticizing “legacy media” on his social media platform, X. Musk’s comments have added fuel to the ongoing debate about media coverage and athlete-media relations.

Novak Djokovic declined to participate in a customary post-match interview with Channel 9 after his victory over Jiri Lehecka at the Australian Open. This decision was in response to derogatory remarks made by Channel 9 presenter Tony Jones, who had previously referred to Djokovic as “overrated” and mentioned his 2022 deportation for being unvaccinated against COVID-19 in a manner Djokovic found offensive. Djokovic expressed his intention to continue avoiding interviews with Channel 9 and communicated his stance directly to his fans via social media.

In support of Djokovic, Elon Musk took to X to criticize “legacy media,” referring to traditional news organizations. He stated, “The legacy media is pure propaganda. You are the media now.”

Musk’s statement reflects his ongoing criticism of traditional media outlets, which he has accused of misrepresenting his beliefs and actions.

This incident has sparked a broader conversation about the relationship between athletes and the media, highlighting issues of respect, fairness, and the power dynamics involved. While some support Djokovic’s decision to bypass interviews with a broadcaster he feels has treated him unfairly, others argue that such actions could set a precedent that might affect media coverage of athletes in the future.

The controversy underscores the complex interplay between public figures and the media, with social media platforms like X playing a significant role in shaping public discourse and influencing public opinion.