Coach Prime Benches Players for Anthem Protest: “I Want Athletes, Not Activists”

In a move that has ignited debate across the sports world, Deion Sanders — known popularly as “Coach Prime” — has benched three University of Colorado football players for repeatedly kneeling during the national anthem. The former NFL Hall of Famer and current head coach has made it clear: his priority is football, not political activism.

The Incident

The controversy stems from several instances in which the unnamed players knelt during the national anthem to protest racial injustice and police brutality. The gesture, first brought to national attention by former NFL quarterback Colin Kaepernick, remains a divisive symbol of protest.

According to sources close to the team, Sanders had previously addressed the issue, stating his desire for his players to maintain focus on the sport. Despite these discussions, the players continued their demonstrations, leading to disciplinary action.

Coach Prime’s Statement

In a post-practice interview, Sanders defended his decision. “I don’t want activists, I want athletes,” he said. “This is a football team, not a political platform. My job is to build young men into champions on and off the field — but that starts with unity and focus.”

Public Reaction

Reactions to Sanders’ move have been swift and split. Supporters argue that a coach has the right to set standards and expect discipline from his players. Critics, however, view the benching as a suppression of free expression, particularly when it comes to speaking out on vital social issues.

Broader Implications

This incident reignites ongoing discussions about the role of athletes in social activism and whether sports fields should double as stages for political expression. Coach Sanders’ decision places him firmly in the camp of those who prefer to keep sports and politics separate — a position that continues to provoke strong opinions on both sides.

As the college football season progresses, all eyes will be on Colorado to see how this stance affects team dynamics and public perception moving forward.