Drizzy Fires Back: New Diss Track Targets Kendrick’s “Luther” Video Controversy

Toronto-born rapper Drake, better known as Drizzy, has just released a blistering new diss track aimed squarely at Kendrick Lamar. The surprise release comes only days after Kendrick dropped his visually loaded music video for “Luther”, a project that stirred major controversy online with its heavy sarcasm and subliminal shots — widely interpreted as targeting Drake’s persona and career.

As fans and hip-hop heads across social media speculated over Kendrick’s cryptic jabs, Drake wasted no time crafting a response. His new track, titled “Counterfeit Kings”, hit streaming platforms late last night and has already racked up millions of plays — igniting a digital firestorm and fueling the flames of what many are calling the most riveting rap beef of the decade.

The Sarcasm That Sparked It All

Kendrick Lamar’s “Luther” video, dropped on YouTube just three days ago, immediately became a trending topic. While the track itself dives deep into themes of identity and legacy, it’s the video’s layered visual metaphors that sparked widespread debate.

Kendrick appears in multiple personas throughout the video — including a slick-suited character sipping wine while watching clips of Degrassi, the teen show that launched Drake’s career. The satire wasn’t subtle, and fans were quick to connect the dots, calling out what they saw as “veiled attacks” on Drake’s authenticity and commercial success.

Even more telling, Kendrick delivers a verse referencing “a king of memes wearing a crown made of champagne bubbles,” which many interpreted as a dig at Drake’s dual reputation for lavish flexes and social media drama.

Drake’s Swift and Surgical Response

Drake’s “Counterfeit Kings” wastes no time getting to the point. Over a haunting, minimalist beat, Drizzy delivers some of his sharpest bars in recent memory. He calls out “lyrical pretenders in robes of old wisdom” and mocks “prophets turned puppets for clout clicks.”

While he doesn’t name Kendrick directly, the context leaves little to the imagination. Lines like “Dressing like Luther don’t make you a savior / You still clock streams off my flavor” had Twitter and Reddit lighting up with reactions, as fans dissected every lyric.

One of the most talked-about moments? The second verse, where Drake fires off:
“You play chess with ghosts, I’m here in real time / You drop riddles, I drop headlines.”

It’s a clear statement: Drake isn’t backing down — he’s reclaiming the narrative.

The Internet Reacts

Social media exploded in the hours following the release. Hashtags like #DrakeVsKendrick, #LutherDiss, and #CounterfeitKings began trending globally on Twitter and TikTok.

Hip-hop influencers, from DJ Akademiks to Nadeska Alexis, jumped in with takes. Akademiks tweeted, “Drake just hit back with precision. That’s the Toronto sniper for you.” Meanwhile, YouTube reactions and lyric breakdowns are pouring in by the hour.

Notably, many fans are praising Drake for finally stepping up to the mic in response to Kendrick’s more abstract lyrical jabs. Others, however, are still divided, calling Kendrick’s approach more artistic and layered compared to Drake’s straightforward fire.

A New Chapter in a Long Rivalry

Drake and Kendrick Lamar’s rivalry stretches back more than a decade — from their early collaborations on Take Care to veiled disses on tracks like Control, The Language, and The Heart Part 4. But this latest exchange feels different — more personal, more public, and far more amplified by today’s internet culture.

What was once subtle tension has now exploded into a full-blown war of bars, visuals, and viral narratives.

What’s Next?

Industry insiders believe this may not be the end — not even close. With both artists gearing up for summer tours and rumored album drops, many suspect that we’re only witnessing the opening shots of a much larger battle.

In fact, fans are already speculating whether Kendrick will drop a surprise sequel to “Luther”, while others believe Drake might release a full project if the feud escalates.

Either way, one thing is clear: hip-hop is alive and well, and the battle for the crown is heating up.

Will Kendrick respond with another layered masterpiece? Or will Drizzy double down with even more direct shots?

Stay tuned — because the war of words is far from over.