“Dirty lie, she should go to jail.” Beyoncé receives harsh criticism for his line of Cécred hair care products. The call to the boycott is extending strongly, but shortly after the Beyoncé team responded with only 5 words that went crazy to the entire network.

Beyoncé’s new business adventure, the hair care product line called Cécred, has passed in terms of being one of the most commented launches in the beauty industry to become the center of a global media storm. What began as a marketing campaign loaded with glamor, with the image of superstar struggling and claiming the importance of natural hair care, quickly ended up surrounded by accusations, criticisms and calls to the boycott on social networks.

The phrase that is most repeated in thousands of publications is overwhelming: “dirty lie, she should go to jail.” This message has been viralized on Twitter, Tiktok and Instagram, accompanied by videos and testimonies of alleged consumers who claim to have had negative experiences with the products. Although many of these stories lack solid evidence, the domino effect has been devastating: in less than 48 hours, Cécred went from being a symbol of innovation to being under public suspicion.

Critics accuse the artist of taking advantage of her fame to sell products with inflated prices and mediocre results. Some beauty influencers have raised reviews in which they ensure that formulas do not fulfill what they promise, and others even claim that certain ingredients may not be suitable for all hair types. From there, the hashtag #Boicotcred became a global trend, accompanied by comments that mixed disappointment, irony and fury against the singer.

However, in the middle of the digital hurricane, what surprised the most was the reaction of Beyoncé’s team. Instead of an extensive, explanatory or excuse statement, the answer came in a short, cold and apparently calculated message: only five words that left everyone in shock. The text, disseminated through the official Cécred account in X (old Twitter), said: “The truth always goes alone.” That seemingly simple phrase further lit the conversation.

For some fans, the answer was a master coup, an elegant way to convey confidence and suggest that accusations lack foundation. For others, those five words were seen as arrogance and a lack of empathy towards disappointed consumers. In any case, the phrase went viral, multiplied in memes, headlines and television debates in different countries.

Meanwhile, marketing experts point out that the Cécred phenomenon has become a case study on how a brand can go from being acclaimed to being questioned in record time. Beyoncé’s name, far from protecting her, seems to have attracted even more criticism, in a polarization climate where any false step is magnified.

Today, the singer faces a complicated scenario: Cécred remains a trend, but for the wrong reasons. What is clear is that, with only five words, Beyoncé’s team got the scandal not to go out, but continue to grow with an intensity that nobody expected