First, there was the life-size Amon-Ra St. Brown headstand cake made at a Rochester bakery.

Now, the famous touchdown celebration pose by the Detroit Lions‘ Pro Bowl wide receiver is burning up social media again. This time, chilling in the form of a snow sculpture about 25 miles northeast in Harrison Township.

Creator Jamison Agnello, who’s known for his at-home snow sculptures, said this one “took off way faster than normal” with shares and likes once he shared a photo of the St. Brown snow sculpture to his social media accounts.

“The NFL posted on its official page, then it was kind of crazy from then,” the 44-year-old broker and owner of J Michael Realty in St. Clair Shores told the Free Press on Monday, less than 48 hours after he made the creation in the front yard with the help of his family. “It’s absolutely crazy.”

Usually his snow sculptures — which have included a giraffe about 7 feet tall (it made the news in January 2023) and Simba from “The Lion King” as well as other Disney characters — are “just something fun for the neighbors.”

But the St. Brown snow sculpture is in a league of its own with the Detroit Lions winning 15 games, being a No. 1 seed, capturing a second straight NFC North title and playing the Washington Commanders in the NFC divisional game Saturday at Ford Field in Detroit.

More:Even during a playoff bye week for the team, the spirit of longtime Lions fans roars on

Agnello said there have been more than a half-million likes of the snow sculpture photo on Instagram, where it was shared by the NFL and ESPN’s SportsCenter.

The replicas being made are of St. Brown’s headstand touchdown celebration during the Green Bay Packers game Nov. 3.

Agnello, who was born and raised in Macomb County, said his buddy, Brad Patrick, a real estate agent in Rochester and die-hard Lions fan, did a video on Facebook with Heather Tocco, the master cake artist at Home Bakery, where she and her team completed the St. Brown cake displayed in the shop’s front window.

He said Patrick called him afterward and asked him to make a St. Brown snow sculpture for him.

“I don’t usually take requests from adults,” Agnello said Monday, chuckling.

But the area got snow Friday. So from about 2 p.m. to 4 p.m. Saturday, Agnello went out.

It wasn’t “very good snow,” he said, adding that snow for his sculptures has “gotta be perfect.” His perfect conditions? Around 33 to 35 degrees, with a little bit of sun and “absolutely dumped on.”

He said they got about 2 inches of snow and it was 30 degrees, but the sun was beating down and the snow was “just barely good enough to pack.”

This is where his wife, Theresa, and kids, 16-year-old son, JJ, and daughters Brynn, 14, and Layla, 12, come in. They scooped up snow from neighbors’ driveways and brought it to him, he said, so it would pack more nicely.

Toward the end, he said, it started to cool down and his daughters got a 5-gallon bucket and heated snow next to a wall heater in the garage for a higher moisture content.

Agnello said they piled up the snow into a form and put a spike in the ground so the sculpture won’t collapse. Then, they built it from the ground up.

“Then, I start chiseling away to make that unnatural look of standing on its head,” Agnello said.

He uses different types of tools. His hands and whatever is the closest thing in the garage, a stick or a little piece of wood, he said. For the St. Brown sculpture, Agnello said he used a mud knife for drywall and an ax.

Then, he hit it with some spray paint for the cleats and arms, free-handed the numbers and “made a quick stencil” for the letters in St. Brown’s name. He scraped away at the snow to make the lines “really crisp.”

He said the snow sculpture may not last until game day. If the area gets more snow — and perfect conditions — he may rebuild around the framework and repaint, a job he said could take about 30 minutes.

Since the snow sculpture photo hit social media, Agnello said it has been fun watching people come by and take pictures. He said his friend, Patrick, hasn’t been out, but they’ve had a “bunch of phone calls.”

Agnello said he has been contacted by St. Brown’s podcast, which shared the photo on its Twitter account stating: “Snow sculpture of the year.” But Agnello said he hasn’t had a phone conversation with St. Brown himself, adding “nor do I expect to.”

Agnello credits his artistic flair, which includes drawing on an Etch A Sketch, to his dad, who owns Michael Agnello Jewelers in St. Clair Shores.

“My dad would have been an Instagram superstar if it was around in the ’80s,” Agnello said. “He’s the most ridiculously creative person there is. He was doing snow creations like this 40 years ago when we were just little kids.”

He said his dad encouraged him that “whatever’s around you, make something cool of it.” Agnello said after high school and in college he did some lettering and logos on gymnasium floors, an artistic job for which he got paid.

Agnello said he likes to play sports and watch his kids play sports, and he has been watching the Lions the last couple of years.

“I’ve just been sucked into the excitement,” he said. “All my friends and family members are fans. You just get swept up in it.”