Denny Hamlin’s recent actions at the Michigan International Speedway stirred controversy, not only among NASCAR fans but also with his business partner Michael Jordan’s publicist. After winning the race, which marked Hamlin’s 700th career start and made him the winningest driver in Joe Gibbs Racing (JGR) history, Hamlin revived his villain persona in a way that caused some friction.

Following his victory, Hamlin made a pointed remark saying, “I beat your favorite driver,” a line he had retired previously after his father advised him it was too smug. Despite apologizing beforehand, he went on to provoke the Michigan crowd by leading a chant supporting the Ohio State Football team, which inflamed local fans. This gesture was particularly sensitive because Michael Jordan’s publicist, who is a University of Michigan graduate, took offense to Hamlin’s taunts. Some members of Hamlin’s own legal team, also Michigan alumni, were reportedly displeased as well. Hamlin acknowledged this tension on the Dale Jr. Download podcast, admitting he was “definitely pressing some buttons” with these actions.

Hamlin explained his support for Ohio State was not emotionally driven but rather because they are the best team, and he enjoys the fun of backing a winning side. He said, “I’ll be honest with you when you jump on the bandwagon with the best team, it surely makes it easy and fun.”

At the post-race media session, Hamlin further elaborated on his villainous behavior, stating that he enjoys eliciting strong reactions from fans, whether positive or negative. He emphasized that he conducts himself respectfully but relishes the free rein he has on the track to stir emotions. Hamlin thrives on the challenge of feeling like he is competing against the world, saying that having tens of thousands rooting against him motivates him to prove them wrong. This mindset fuels his performance even at age 44, as he embraces the role of the antagonist in NASCAR.

In summary, Hamlin’s Michigan antics — from his smug comment to his Ohio State cheer — not only provoked the local fanbase but also caused a rift with Michael Jordan’s publicist due to her Michigan ties. Hamlin’s enjoyment of the villain role and the pressure it brings appears to be a key part of his competitive edge moving forward in his career.