Canelo Álvarez announced without Rodeos the termination of its sponsorship agreement with the Astronomer Technology Company after the company’s CEO

At 11:17 AM +07 on Tuesday, July 22, 2025, the Canelo Alvarez Boxing Superstar has made a seismic movement, ending its lucrative sponsorship agreement with the Astronomous Technology firm after a scandal that involves its CEO, Andy Byron. The decision of the King of Libra for Mexican Libra is due to Byron’s alleged attempt to participate in an extramarital issue with Kristin Cabot, a subordinate human resources director, an incident that has plunged the company of $ 1.3 billion in chaos in chaos. Álvarez’s resolved statement, “we will be and protect mothers, no matter what” reflects a personal position that has electrified sports and corporate worlds.

The scandal that triggered rest

The controversy was lit on July 16, 2025, when a kiss video of a Coldplay concert in Boston went viral, capturing Andy Byron and Kristin Cabot in an intimate hug. The moment initially met with a cheerful joke from Chris Martin, became a global scandal when Byron’s wife, Megan Kerrigan Byron, requested the divorce and released alleged tests of the matter. The documents, including emails and financial records, suggest that Cabot manipulated corporate decisions while carrying out the matter, a revelation amplified by Elon Musk, a close friend of Megan, in X. The scandal has dominated the headlines, with astronomer facing internal investigations and public references.

Álvarez, known for his strong family values, cited the impact of the matter on Megan, a mother of three children, as his breakdown. “It’s about honor and protect those who raise our families,” he said in a video statement published at 11:10 a.m. +07, drawing from his own experiences as a father.

The termination of sponsorship

Álvarez’s Sponsorship Agreement with the astronomer, signed in April 2025, was valued at $ 5 million annually, with the company’s logo in his outfit and a series of promotional campaigns linked to his next fight against David Benavidez on September 14, 2025. The Astronomer’s astronomer of the astronomer association to improve astronomer astronomers. However, after the escalation of the scandal, particularly the release of incriminating evidence of Megan, Alvarez announced the immediate end of the agreement. “I cannot support a company with a leader who does not respect his family and employees,” he said, promising to donate the remaining contractual funds to a foundation that supports single mothers in Mexico.

Astronomer has not issued an official response, but industry experts report that the company is struggling to mitigate reputation damage as shares prices fell 7% in the negotiation prior to the market at 11:15 AM +07.

Fans and industry reactions

Boxing and technology communities are full of X, with fans who welcome Álvarez’s moral position. Publications like “Canelo is a real champion, protecting mothers!” And “The astronomer’s reputation is toasted!” It reflects generalized support, although some care about the financial coup in their camp before the fight of Benavidez. Critics suggest that the measure could be an advertising work, but Álvarez’s story of rejecting controversial sponsors, as an energy drink agreement of 2022, requests credibility. Industry experts point out that the termination could incite other athletes to reevaluate the sponsor’s ethics, which could trigger a broader boycott.

What this means

Álvarez’s decision could give a significant blow to the position of the Astronomer market, especially because he sails for leadership agitation and the legal challenges of Megan’s divorce procedures. For Byron, the loss of high profile support aggravates your personal and professional problems, with a potential expelled from the role of the AVECINA CEO. Álvarez, and a global icon with a record of 61-2-2, solidifies his reputation as a fighter with integrity, potentially promoting his appeal to Benavínez’s fight. The scandal can also press the astronomer to check his executive team or in front of more athlete defections.

As the clock attacks at 11:17 AM +07, this bold movement marks a crucial moment in athlete activism, with the complete ramifications that have not yet developed in the next few days.