The Buffalo Bills are facing a significant financial challenge after publicly supporting the new National Gay Flag Football League (NGFFL). The team’s decision has led to a loss of around $650 million in sponsorship deals. While some people praise the Bills for promoting LGBTQ+ inclusion in sports, others believe the move has alienated certain fans and sponsors.

The National Gay Flag Football League, which launched this year, aims to provide a welcoming space for LGBTQ+ athletes who want to play flag football. The league’s goal is to ensure that LGBTQ+ individuals can compete in sports without fear of discrimination. As one of the first major professional teams to back the NGFFL, the Buffalo Bills’ support is seen as a positive step for LGBTQ+ visibility, especially in football, a sport that has historically been less inclusive.

However, not everyone agrees with the Bills’ support of the NGFFL. Several large companies that had sponsored the team for years have reportedly decided to cut ties because they are worried that the Bills’ stance might upset parts of their customer base. These companies are concerned that some fans may not support LGBTQ+ causes or may feel uncomfortable with teams being outspoken about inclusivity in sports.