In a gesture that left the tennis world speechless, the CEO of Rolex recently published a social media post that took many by surprise. The iconic watch brand publicly thanked Jannik Sinner for choosing to wear a $43,000 Rolex during his historic Wimbledon victory. It was a gesture that had an impact not only on the world of sports, but also on the world of high fashion and luxury.
Sinner’s victory at Wimbledon was one of the greatest feats of his career, and his triumph was celebrated worldwide. However, what really captured the attention of tennis fans and experts was the symbolic gesture of wearing such an exclusive watch during one of tennis’s most prestigious competitions. The CEO of Rolex, visibly moved by the young Italian’s choice, posted on social media to express his appreciation.
The Rolex CEO’s public statement didn’t stop at a simple thank you. The post also included a quote that sparked widespread reactions among other tennis players and sports fans: “Jannik has demonstrated not only talent and dedication, but also an impeccable choice of style, which has further elevated his status in the world of sports.” The statement sparked a flurry of comments among Sinner’s fellow professionals, some of whom openly expressed envy.
Despite the strong reaction this statement provoked, it was Sinner’s response that truly surprised everyone. Rather than respond with elaborate sentences or formal statements, the Italian tennis player chose to respond briefly but with sincerity: “It was an honor to wear it.” His response, as simple as it was elegant, brought a smile to the face of Rolex’s CEO, who appreciated the young athlete’s humble gesture.
This episode highlights an interesting intersection between sport and luxury. Jannik Sinner’s association with Rolex isn’t just a matter of image, but also of shared values: commitment, precision, and perfection. Rolex, which has always represented the pinnacle of luxury, is known for selecting only athletes who embody excellence in every movement, and Sinner fits perfectly into this context.
In conclusion, Sinner’s gesture not only cemented his position as one of the most promising tennis players of his generation, but also highlighted how the luxury world is increasingly striving to connect with the world of sport, creating a bridge between two worlds that, while seemingly distant, complement each other perfectly. The Rolex CEO’s response and Sinner’s reaction are a clear sign that, in tennis, it’s not just about winning, but how you win, and above all, with what style.