In a shocking development that shocked the world of sport and business, the Novak Djokovic tennis icon has publicly refused to advertise for the Tesla of Elon Musk on her jersey, despite a lucrative offer from the electric vehicle giant. The announcement, made on Sunday, May 18, 2025 at 5:37 pm +07, comes only a few days after the breakdown of Djokovic with his coach Andy Murray and while he is preparing for the next Roland Garros. The 37 -year -old Serbian superstar not only rejected the agreement, but also offered a convincing justification for her decision, accompanied by a cryptic threat which aroused speculation among fans and experts: a revelation which could “silence and frighten Elon Musk”.

Djokovic, after a difficult season marked by early eliminations in Monte-Carlo and Madrid, revealed its decision at a press conference in Belgrade. Known for its positions in principle, whether on diet, well-being or social issues, Djokovic did not hesitate. “Tesla approached me so that I will use her logo on my t-shirt, but I cannot align myself with a business whose values ​​I question,” he said firmly. “Elon Musk has made decisions that contradict my convictions in terms of integrity and responsibility. I will not serve as an advertising for that. “The refusal of the tennis star comes as Tesla is struggling with a tarnished reputation, recent reports stressing that the company faces multiple legal proceedings for manipulated mileage meters and misleading declarations on its” fully autonomous driving “software, in addition to a drop of 71 % of its profits for the first quarter of 2025.

The “imperative reason” cited by Djokovic is focused on Musk’s controversial leadership and the ethical concerns surrounding Tesla. “There is a difference between innovation and exploitation,” said Djokovic. “I saw how Tesla’s actions have harmed consumers, and Elon Musk’s involvement in political chaos has caused damage. I will not support a brand that favors profits to people. This position is in line with Djokovic’s history in defense of transparency and fairness, as evidenced by his previous efforts to defend the rights of tennis players. But what has shocked the public the most is his sinister continuation: “I know things about Tesla’s activities that could shake the business even in its foundations. If I am asked, I will reveal what I have learned, and it will silence Elon Musk and scare it. »»

Djokovic’s “revelation” has proliferated. Internal sources suggest that he could have in-depth knowledge of Tesla’s business practices, perhaps discovered thanks to his global network of contacts in the world of sport and business. Some their that could involve new evidence of business bad behavior, perhaps linked to current prosecution in California and Australia, or even recent Musk’s political maneuvers with the Trump administration, which alienated Tesla customers, as evidenced by a 59 % drop in sales in France and a 67 % drop in Denmark by April 2025. Internal communications from Tesla which could reveal deeper ethical violations, perhaps linked to Musk’s thrust in favor of autonomous taxis and humanoid robots, a decision that aroused skepticism in the midst of Tesla’s financial difficulties.

Musk, known for his impulsive responses, has not yet commented on, a silence that only feeds the fear suggested by Djokovic. Tesla CEO was under pressure recently, its board of directors apparently looking for a replacement because of its polarizing policies and the fall in the company’s actions, which fell 25 % since the beginning of 2025. The threat of Djokovic adds additional pressure on Musk, which also leaves its post in the Department of Government Effectiveness (Doge) to focus on Tesla rescue – Made to stem criticism, some owners of Tesla even selling their cars in protest against Musk’s behavior.

The world of tennis is full of reactions. Fans on social networks are divided: some greet Djokovic as a hero for having resisted the business giants, while others wonder if his threat prevails over his role as athlete. “Novak is a legend in this area! Musk must be accountable, “wrote a supporter. On the other hand, a critic wrote: “Djokovic should stick to tennis; Musk threatening this way is a bad image. Rivals like Carlos Alcaraz and Jannik Sinner, who will compete today in the Italian Open final, have remained silent, focused on their match, but the controversy will certainly follow Djokovic in Roland Garros.

While the situation is calming, the question remains: what does Djokovic know? Will he make his threat? His resilience assessment – bouncing after injuries, controversies and now a break with his coach – suggests that he does not bluff. For Musk, already struggling with legal proceedings, a search for CEO and a fractured public image, it could be a turning point. The daring position of the tennis player not only redefined the sponsorship of the athletes, but also laid the foundations for a potential duel that could shake Tesla to his heart. Fans around the world are watching, waiting for the next blow in this high challenges drama.