In an unexpected twist that has shaken both the boxing and tech worlds, Elon Musk, the mogul behind Tesla and SpaceX, has offered Mexican icon Saúl “Canelo” Álvarez $10 million to promote the Tesla brand during his upcoming fight. The news, which broke this morning, has generated a flurry of reactions in Mexico and beyond.

An Offer That No One Saw Coming
According to sources close to the sport, Musk contacted Canelo Alvarez’s team directly with a bold proposal: the boxer was to wear the Tesla logo on his attire during the fight and mention the brand in at least three post-fight interviews. In return, he would receive a staggering $10 million, a sum that, while tempting, doesn’t seem to have convinced the Mexican champion.

This isn’t the first time Musk has tried to partner with Canelo. Months ago, the entrepreneur proposed a similar collaboration for an event in Las Vegas, but Canelo declined, arguing that he wanted to keep his focus on boxing and not on business deals that might distract him. The rejection didn’t go unnoticed, but Canelo’s reaction this time has taken things to another level.

Canelo’s Reaction That Angered Musk
Although the exact details of Canelo’s response have not been revealed, people close to the boxer claim his rejection was blunt and accompanied by a comment that, according to rumors, questioned the authenticity of Musk’s offer. This snub reportedly provoked an explosive reaction from the billionaire, who issued a nine-word statement that has left Mexican fans in suspense:
“Canelo doesn’t know what he’s rejecting.”
These cryptic and complex words have sparked speculation on social media. Some interpret the statement as a warning that Musk might be planning something bigger, while others fear the tycoon is seeking to discredit the boxer on the international stage.
Mexico, Divided by the Controversy
The news has polarized Mexican fans. On the one hand, many applaud Canelo’s decision to stay true to his principles, prioritizing his sporting legacy over money. “Canelo doesn’t need Musk to shine. He’s a Mexican pride that won’t sell,” commented one user on X. On the other hand, some consider rejecting an offer of this magnitude a mistake, especially considering the impact Tesla could have as a sponsor in the world of sports.
On the streets of Guadalajara, Canelo’s hometown, opinions are also divided. “It’s a huge amount, but Canelo is already a brand in his own right. He doesn’t need Tesla,” said a local merchant. However, another fan expressed concern: “What if Musk uses his influence to overshadow Canelo? That man won’t stay quiet.”
What’s Next for Canelo and Musk?
For now, neither Canelo nor his team have issued an official statement regarding the offer or Musk’s statement. However, the tension between the boxer and the tycoon has captured worldwide attention, with media and fans eagerly awaiting the next chapter in this unexpected rivalry.
Meanwhile, on X, the hashtags #CaneloVsMusk and #TeslaCanelo have been trending, with thousands of users debating whether Canelo should reconsider the offer or stand firm. What is certain is that this story is far from over, and Musk’s words have left a shadow of uncertainty over the future of this potential collaboration.
Will Canelo take Musk’s glove, or will he remain the unbowed champion? Mexico, and the world, awaits with bated breath.