Last hour: Tim Cook launches multimillionaire offers Canelo Álvarez to star in Apple’s campaign, but the boxer’s response leaves the world without words

In news that has shaken both the technological and sports world, it has transpired that Tim Cook, Apple’s billionaire CEO, would have offered no less than 245 million dollars to the superstar of Mexican boxing Canelo Álvarez. The surprising proposal demanded that Canelo participate publicly in an advertising campaign to promote the characteristics and new Apple iPhone line, in addition to using and exhibiting the device during its next fight, no less than the expected fight against Terence Crawford.

According to sources close to negotiations, Apple’s intention would be to link its flagship product, the iPhone, to global sports figures with great power of attraction, and few names resonate as much as that of Canelo Álvarez. The boxer is not only world champion in multiple divisions, but a true cultural icon in Mexico and an international reference.

However, what has caused a stir has not been the astronomical sum of money on the table, but the brief but forceful response of Canelo. Faced with this millionaire offer, the Mexican pugilist would have sent a single phrase that has left fans, experts and completely stunned media. Although the phrase has not been textually revealed, several relatives claim that their response reflected both their pride and their commitment to their sports career, suggesting that not even all the money in the world could distract him from his main focus: to overcome Terence Crawford.

The expectation is now double: on the one hand, know if the conversations between Apple and Canelo’s team will continue; On the other, how this possible agreement will affect the environment prior to the one that could become one of the greatest fights in the recent boxing history, the contest between Canelo Álvarez and Terence Crawford.

Meanwhile, social networks have exploited with theories, memes and speculations about Canelo’s secret phrase. Some fans believe that he could have rejected the offer to maintain its authenticity and not mix business with its sporting legacy; Others believe that there is still margin for Apple to seduce the champion with an even more juicy agreement.

Will Canelo accept become the new global image of the iPhone, or will it remain firm in its path to sports glory? The entire world is pending his next movement … and that phrase that, for now, remains a mystery.