After triumphing in the first round of the US Open, Jasmine Paolini surprised all of Italy by becoming the second Italian tennis player, after Jannik Sinner, to receive an incredible offer from Coca-Cola CEO James Quincey. The offer, worth $45 million, was made to her to promote the Coca-Cola brand through her uniform and racket at upcoming US Open tournaments.
“Paolini is one of the promising young players in world tennis, and she deserves to shine,” said Quincey, expressing his confidence in the Italian’s potential. This gesture sparked a great deal of emotion in Italy, where fans celebrated the success of the player, now poised to become a major figure in international tennis.
However, Jasmine Paolini’s response left everyone speechless. After receiving the proposal, the tennis player said just 10 words that left Quincey stunned: “I’ll accept, but you have to help me with something.” This brief exchange immediately captured everyone’s attention, sparking curiosity about her request.
Paolini, to everyone’s surprise, continued by explaining his situation. He asked that Coca-Cola donate 4% of the value of the advertising contract to charities that help people in need. “I don’t just want to be a tennis icon, but also an example of social responsibility,” Paolini said. “I’m happy to receive this opportunity, but I believe it’s essential to use my visibility to do good. I want a portion of what I earn to go to those most in need.”
Paolini’s request left James Quincey speechless, but with great admiration for her maturity and selfless spirit. “Jasmine has proven herself not only to be an extraordinary talent, but also a person with a big heart,” Quincey said, immediately accepting the tennis player’s offer.
Paolini’s initiative has received praise from many colleagues and fans, who appreciate his willingness to use his success to help others. His decision to donate a portion of his earnings to charitable causes is an example of how even sports stars can make a difference in the lives of those less fortunate.
This generous gesture has cast Jasmine Paolini in a whole new light: not just as a talented tennis player, but as someone who knows how to turn her success into an opportunity to do good. In a world where million-dollar contracts are often seen as synonymous with selfishness and individualism, Paolini has chosen a different path, demonstrating that humanity and solidarity are just as important as victory.
