Red Bull Racing has launched a unique crossover initiative just ahead of the Brazilian Grand Prix, marking a historic collaboration between Formula 1 and Brazilian football club Red Bull Bragantino. The announcement aligns with a pivotal moment in Red Bull’s F1 campaign, as the team battles to regain their standing in the constructors’ championship following a challenging Mexican GP that left them in third place, behind Ferrari and McLaren.

The takeover includes an exclusive, limited-edition football kit to commemorate Red Bull’s two decades in Formula 1. The team’s chief marketing officer, Olly Hughes, emphasized the significance of the collaboration, which sees the Red Bull Racing brand integrated with Red Bull Bragantino’s Serie A identity. In a match against Botafogo, Bragantino took the field in the F1-themed jerseys, connecting Brazilian fans’ passion for football and Formula 1, despite the match ending in a narrow 1-0 loss for Bragantino.

Hughes described the move as a first in F1 history, combining the strengths of two Red Bull teams under a single visual identity. “The jersey takeover marks an iconic moment in F1 and football history, being the first time an F1 team has collaborated with a football team in this way,” he said. Highlighting the jersey as a celebration of Red Bull’s 20th anniversary in F1, Hughes noted that the crossover represents Red Bull’s ongoing commitment to innovative engagement with fans, particularly those in Brazil, where enthusiasm for both sports is fervent.

The collaboration extends beyond just the jersey design. Red Bull Racing drivers Max Verstappen and Sergio Perez modeled the commemorative jerseys, underscoring the F1 team’s shared pride in this international venture. The kit has since been made available on the Red Bull Racing website for fans who wish to own a piece of this historic partnership, symbolizing the brand’s dedication to enhancing the fan experience by bridging different sporting worlds.

As Red Bull looks forward to a challenging race weekend at Interlagos, the F1-football crossover serves not only as a celebratory milestone but also as an emblem of Red Bull’s global brand unification strategy, demonstrating a unique and immersive experience for fans of both football and Formula 1.