In June 2020, Quaker Oats announced the rebranding of its Aunt Jemima products to Pearl Milling Company, aiming to address concerns over racial stereotypes associated with the original branding. This decision was part of a broader movement among companies to reevaluate brand imagery and names with problematic histories.

Following the rebranding, some reports emerged claiming that Quaker Oats experienced a $20 million loss due to consumer backlash. However, these reports originated from satirical sources and are not based on factual information. For instance, an article from Esspots humorously detailed consumer reactions and financial impacts, but it was explicitly labeled as satire. 

Similarly, rumors circulated on social media suggesting that Quaker Oats planned to revert to the Aunt Jemima branding in 2025. These claims were debunked by fact-checking organizations, confirming that there were no such plans. 

In reality, Quaker Oats proceeded with the rebranding, introducing Pearl Milling Company products to the market in June 2021. The company maintained that the product recipes remained unchanged, with only the branding being updated to reflect a more inclusive image. 

While some consumers expressed nostalgia for the Aunt Jemima brand, there is no credible evidence to suggest that Quaker Oats suffered significant financial losses directly attributable to the name change. The company has continued to market its products under the Pearl Milling Company name, emphasizing the same quality and taste that consumers have enjoyed for years.